Remove Briefing Remove Copywrite Remove Win
article thumbnail

US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Elero has a track record of increasing win rates for new customers and securing re-compete contracts with current customers. During that time, he was in charge of managing all growth resources for maximum competitive discrimination and win rate improvement. Ryan Albright, Marketing Director, Herbert, Rowland & Grubic.

Copywrite 104
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win. A winning play relies on every team member knowing their role and working together to execute it.

Marketing 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

Step 3 – Brief and outline. Use your research conclusions to determine the requirements that go into the content brief. The brief should also include guidelines regarding the information the article should provide, its purpose, and the message to the reader. Copycats never win the long game. . But don’t copy.

Briefing 114
article thumbnail

Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), In short, CXL put winning marketing playbooks on the table for everyone to see. For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive.

article thumbnail

White Label PPC: Your Guide to Outsourcing PPC Management

E2M

Trust us, you’ll find doing so is a win-win-win. Schedule Time With Your White-Label Partner Armed with a clear and detailed brief, your next task is to book time with your white-label PPC partner. By taking the time to think about their responses, clients themselves become clearer on their objectives and requirements.

article thumbnail

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

With the help of the client’s SEO team, we started to discover other activities within the organization which we could add value to or leverage for greater wins: The traditional marketing team had been running campaigns for years on different industry topics. Some of these crossed over with the topics we’d created content for.

article thumbnail

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

With the help of the client’s SEO team, we started to discover other activities within the organization which we could add value to or leverage for greater wins: The traditional marketing team had been running campaigns for years on different industry topics. Some of these crossed over with the topics we’d created content for.