This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.
But, in order to get the most out of a brief phone screening, you must ask the right questions. For example, say you’re interviewing for a marketing copywriter position. A phone interview is a conversation, not a test— but you should still ask at least one question to gauge the candidate’s knowledge about your company.
But, in order to get the most out of a brief phone screening, you must ask the right questions. For example, say you’re interviewing for a marketing copywriter position. A phone interview is a conversation, not a test— but you should still ask at least one question to gauge the candidate’s knowledge about your company.
This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. The purpose of a marketing playbook is to arm your team with the knowledge to do their job to the best of their ability. Like the plays of an NFL team, its contents lay out how you win.
No matter which players are in the game (copywriters, designers, etc.), But the purpose should always be the same: give marketers the knowledge to help them execute the plan effectively. Tapping into your people’s knowledge opens your eyes to blind spots and drives innovation. What makes a successful marketing playbook?
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content