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Step 3 – Brief and outline. Use your research conclusions to determine the requirements that go into the content brief. The brief should also include guidelines regarding the information the article should provide, its purpose, and the message to the reader. Copycats never win the long game. . But don’t copy.
No matter which players are in the game (copywriters, designers, etc.), For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive. your playbook will help produce a consistent outcome.
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