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Most companies choose to automate much of this process using various salesenablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.
To illustrate this point, let’s look at two examples of a paid banner advertisement for a hypothetical salesenablement tool: Example 1: The ad depicts a smiling salesman on a successful sales call. On either side of this image are several statistics that illustrate the effectiveness of the salesenablement platform.
Most companies choose to automate much of this process using various salesenablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.
Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Aligning sales and marketing leads to 38% higher saleswin rates.
To illustrate this point, let’s look at two examples of a paid banner advertisement for a hypothetical salesenablement tool: Example 1: The ad depicts a smiling salesman on a successful sales call. On either side of this image are several statistics that illustrate the effectiveness of the salesenablement platform.
Most companies choose to automate much of this process using various salesenablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.
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