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6 Common B2B Sales Problems and How to Avoid Them

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Most companies choose to automate much of this process using various sales enablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.

Sales 224
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6 Ways to Humanize Your Marketing Efforts

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To illustrate this point, let’s look at two examples of a paid banner advertisement for a hypothetical sales enablement tool: Example 1: The ad depicts a smiling salesman on a successful sales call. On either side of this image are several statistics that illustrate the effectiveness of the sales enablement platform.

Marketing 202
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article thumbnail

6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Most companies choose to automate much of this process using various sales enablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.

Sales 196
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Can Your Marketing Team Increase Sales Productivity?

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Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Aligning sales and marketing leads to 38% higher sales win rates.

Sales 201
article thumbnail

6 Ways to Humanize Your Marketing Efforts

Zoominfo

To illustrate this point, let’s look at two examples of a paid banner advertisement for a hypothetical sales enablement tool: Example 1: The ad depicts a smiling salesman on a successful sales call. On either side of this image are several statistics that illustrate the effectiveness of the sales enablement platform.

Marketing 130
article thumbnail

6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Most companies choose to automate much of this process using various sales enablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.

Sales 100