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CIOs address the impact of hybrid work

CIO

After recent rounds of high-profile layoffs, a lot of technologists are looking for work in a market that’s different from any they’ve experienced. According to Gartner’s Human Resources Research Team, employee expectations for a flexible work environment have grown—and hybrid work is clearly here to stay.

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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. from your CRM software) and do some research. Then, brainstorm ideas that help you improve every single point and reflect them on the journey map. behavioral ones) to create personas.

Commerce 363
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Diversity and inclusion: 7 best practices for changing your culture

CIO

Research has long shown that diverse teams are more productive , more engaged, and the companies that create them are more profitable. Do you encourage them to generate ideas and come to brainstorms and say what they feel? Diversity and inclusion (D&I) have become necessary missions for most businesses.

Startups 526
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Conduct consumer behavior research keeping your ideal customer in mind. So, think about it.

Marketing 351
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The Marketer’s Guide to B2B Growth Hacking

Zoominfo

Use your best buyers as your research laboratory. Revamp your approach to growth by using your best customers as a research laboratory. Check out the following blog post to learn how to analyze your customer base and scale your success: How to Create an Ideal Customer Profile (ICP).

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Topical Authority in SEO: What Is It & How to Build It

mention

Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Simply open your keyword research tool of choice. I prefer using Ahrefs, so here’s how to do it in Ahrefs (the process should be fairly similar with other keyword research tools). Lesley’s authority on raising chickens.

IT 278
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Combine your sales insights with your own research.

Sales 201