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CIOs address the impact of hybrid work

CIO

After recent rounds of high-profile layoffs, a lot of technologists are looking for work in a market that’s different from any they’ve experienced. More companies are now set up to support remote work, which offers candidates a wider range of potential employers.

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Social Analytics Tools Are Crucial for Successful Instagram Marketing

Smart Data Collective

You can use social analytics tools to optimize your Instagram profile and improve your marketing strategy on this social network. The whereabouts of your profile have to always be at your fingertip, and you have to keep experimenting and seeing what works the best for you. Social analytics tools can help you stand out. Go to Insights.

Marketing 317
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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. Then, brainstorm ideas that help you improve every single point and reflect them on the journey map. So split your customers into segments based on common patterns (e.g. behavioral ones) to create personas.

Commerce 363
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Then, meet with your marketing team to brainstorm natural ways to implement UGC into your Instagram strategy.

Marketing 351
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Diversity and inclusion: 7 best practices for changing your culture

CIO

Do you encourage them to generate ideas and come to brainstorms and say what they feel? Starting my career at a high-profile social networking company, back in 2008 and 2009, I would go into something I called man mode,” says Gascoigne. That is all part of being authentic.”

Startups 526
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6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Do this by developing an Ideal Customer Profile (ICP). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers. Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers.

Sales 224
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6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Do this by developing an Ideal Customer Profile (ICP). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers. Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers.

Sales 196