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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. First Steps.

Marketing 351
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How to create a culture of innovation

CIO

Your team needs to know they can trust you and each other to brainstorm openly, suggest ideas, experiment, and take risks — and even fail, without consequence. “I Employees will rally around a new business model, a new market opportunity, a new product offering,’’ Rybchin says. Promote quick wins. Elixirr Consulting.

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The four Es of AI: Keeping up with the trend that never sleeps

CIO

Your journey will be fruitful only to the extent that you can instill in those with whom you go to market a digital fluency and a confidence in your ecosystem. Brainstorm how generative AI could make your processes (and the people supporting those processes) more intelligent and productive. Next, examine the market.

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7 traits of inspirational IT leaders

CIO

Brainstorming with team members, collaboratively exchanging thoughts and visions, ensures that co-workers will feel inspired and an essential part of the enterprise’s vision. They are inclusive. Inspirational CIOs avoid getting sucked into political battles, she adds.

IT 526
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Rebranding IT for the modernized IT mission

CIO

What that means differs by company, and here are a few questions to consider on what the brand and mission should address depending on business objectives: Is IT taking on more front-office responsibilities, including building products and customer experiences or partnering with sales and marketing on their operations and data needs?

IT 511
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6 Ways Brands Are Leveraging AI in Marketing

Tinuiti

Marketing 6 Ways Brands Are Leveraging AI in Marketing By Emily Sullivan Jul 03 2024 Artificial Intelligence (AI) has revolutionized the way brands approach marketing, offering new and unique opportunities to connect with consumers, personalize experiences, and optimize campaigns.

Marketing 264
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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy. Every business can benefit from a strong marketing strategy. Start blogging.

Sales 239