Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

MAY 15, 2019

Most companies choose to automate much of this process using various sales enablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.

Sales 224

Sales Brainstorming Profiling Sales Enablement 224

Zoominfo

FEBRUARY 9, 2020

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 130

Marketing Marketing Sales Enablement Brainstorming 130

Zoominfo

APRIL 29, 2018

Most companies choose to automate much of this process using various sales enablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.

Sales 196

Sales Brainstorming Profiling Sales Enablement 196

Zoominfo

MAY 15, 2019

Most companies choose to automate much of this process using various sales enablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.

Sales 100

Sales Brainstorming Profiling Sales Enablement 100