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4 Ways AI Can Improve Your Marketing Strategy

Smart Data Collective

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Strategy is no longer something dreamed up by humans in a brainstorming room on a Tuesday afternoon. Check out how AI enhances marketing approaches below.

Marketing 324
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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. First Steps.

Marketing 351
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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Marketing 311
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How small businesses can take advantage of the AI PC productivity surge

CIO

Using Copilot, the marketing team researches the market, prospect and its rivals and scopes the scale of the opportunity. The incoming CEO of a struggling company asks teams to brainstorm ideas for the next generation of the business. The team then produces a PowerPoint deck, inserting suggested text based on prompts.

Advantage 395
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AI In Marketing: Is It Worth the Hype?

Smart Data Collective

And although artificial intelligence is a useful tool that can extend one’s work and capabilities, it must not be included too much in certain sectors, such as marketing. What can AI bring to marketing? Marketing is always changing in a matter of strategies and methods in relationship with current world trends.

Marketing 290
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 351
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4 key roles that define transformational IT leaders today

CIO

“For me, it is fantastic the title of CIO keeps getting additions,’’ says Irving Tyler, distinguished research vice president at Gartner. Smith is now very involved in mapping the customer journey and understanding customer experience , and IT has partnered with the university’s marketing department.