Smart Data Collective

SEPTEMBER 20, 2023

While a lot of the discussions are centered around the hype of AI in marketing and some of its applications may be overblown, it is also going to be a gamechanger for the future. Strategy is no longer something dreamed up by humans in a brainstorming room on a Tuesday afternoon. It’s like this with marketing strategies , too.

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Marketing Marketing Predictive Analytics Brainstorming 324

Smart Data Collective

JANUARY 19, 2022

Once you have outlined your strategy, you can start brainstorming ways to use data analytics technology to make the most of it. Set a clear product mission with predictive analytics. This is going to be a lot easier if you use predictive analytics technology to better understand the trajectory of the market.

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Marketing Marketing Due Diligence Predictive Analytics 311

Datapine Blog

MARCH 25, 2022

On the other hand, BA is concerned with more advanced applications such as predictive analytics and statistic modeling. By using Business Intelligence and Analytics (ABI) tools, companies can extract the full potential out of their analytical efforts and make improved decisions based on facts.

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Business Intelligence Intelligence Intelligence Business 105