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Here’s Where Your GTM Strategy Is Failing

Zoominfo

But because we were essentially creating a new market, the business development strategy within Atlatl had to be very strategic and consultative.”. “We We needed market intelligence that could go beyond traditional firmographic data points to pinpoint our Total Addressable Market (TAM). Think we’re overstating this?

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Unlock the Value of Internal Content with Generative AI

Alpha Sense BI

In our 2023 State of Gen AI & Market Intelligence report —which surveyed 500-plus professionals across various industries including Corporate Development, Corporate Strategy, Competitive Intelligence—a vast majority (over 80%) of respondents plan to leverage genAI tools in their research this coming year.

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New Product Development Research: What It Is, Stages, and Examples

Netbasequid

If you conduct new product development research, you will gain the necessary consumer and market intelligence to make it among the few new products that survive and keep on thriving. New product development is the process of bringing a new product to the market! But don’t panic. What Is New Product Development Research?

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

But because we were essentially creating a new market, the business development strategy within Atlatl had to be very strategic and consultative.” “We We needed market intelligence that could go beyond traditional firmographic data points to pinpoint our Total Addressable Market (TAM). Think we’re overstating this?

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Competitive Intelligence Tips for DTC Brands to Master Digital Transformation

Netbasequid

Each is clickable to explore further and presents a great way to brainstorm ideas. Sparkling water has been a hit recently, so it could be worthy of further exploration for a marketing collaboration, new product line, or raising their lime vodka seltzer’s visibility into new demographics.

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The 3 Essential Phases for an Impactful Content Creation Process

Similarweb

Once you establish this, your content team can focus on what matters: brainstorming, competitor research , content production, and hitting those KPIs. . The content creation process works the same. Successful campaigns usually start with strong processes. So, where to begin?

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. We’ll also give you a plan to help you craft your own Olympics-worthy marketing campaign using Similarweb’s digital marketing intelligence. .

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