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CIOs address the impact of hybrid work

CIO

After recent rounds of high-profile layoffs, a lot of technologists are looking for work in a market that’s different from any they’ve experienced. We learned that working from home, whether forced or voluntary, is perceived very differently from one person to another,” says Nordin.

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Social Analytics Tools Are Crucial for Successful Instagram Marketing

Smart Data Collective

Keep reading to learn how to make the most of social analytics for Instagram. You can use social analytics tools to optimize your Instagram profile and improve your marketing strategy on this social network. This is how you will know if things are going smoothly in your profile. billion on social analytics this year.

Marketing 317
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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

A lot of companies are using machine learning to create online stores more easily. Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. Then, brainstorm ideas that help you improve every single point and reflect them on the journey map.

Commerce 363
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Diversity and inclusion: 7 best practices for changing your culture

CIO

At the time, my son was learning to drive. Do you encourage them to generate ideas and come to brainstorms and say what they feel? Starting my career at a high-profile social networking company, back in 2008 and 2009, I would go into something I called man mode,” says Gascoigne. That is all part of being authentic.”

Startups 526
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6 Common B2B Sales Problems and How to Avoid Them

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Continue reading to learn how you can solve your biggest B2B sales problems and improve your performance today! Do this by developing an Ideal Customer Profile (ICP). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers.

Sales 224
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6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Continue reading to learn how you can improve your performance today! Do this by developing an Ideal Customer Profile (ICP). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers. Not Enough Time Spent Selling. Take a second to let that sink in.

Sales 196
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The Marketer’s Guide to B2B Growth Hacking

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Check out the following blog post to learn how to analyze your customer base and scale your success: How to Create an Ideal Customer Profile (ICP). Listen to ideas, brainstorm often, and provide open access to data and insights across the company. Leave your comfort zone to create new opportunities.