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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. First Steps.

Marketing 351
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Microsoft Recall: Everything IT can get wrong about AI in a single feature

CIO

Speaking of data, has everyone forgotten the knowledge pyramid? As perfected by Scott Lee and myself , this is the conceptual edifice that places data at the bottom, followed by information, knowledge, judgment, and wisdom at its pinnacle. Recall improves your ability to remember data — the least valuable of the layers.

IT 476
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Technology Companies Need to Make Hard Choices to Teach More ‘Soft Skills”

CIO

But they won’t ensure that IT teams have the broad range of skills, knowledge, overall business acumen and emotional intelligence they need to meet tomorrow’s challenges. Brainstorming, for instance. Efforts like these can help raise the technical skill levels inside organizations. How can they do that better? About D rew Westra.

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AI In Marketing: Is It Worth the Hype?

Smart Data Collective

And although artificial intelligence is a useful tool that can extend one’s work and capabilities, it must not be included too much in certain sectors, such as marketing. What can AI bring to marketing? Marketing is always changing in a matter of strategies and methods in relationship with current world trends.

Marketing 290
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Disrupting the enterprise: How AI is redefining people, process, and productivity

CIO

But our days are so frequently filled with “shallow work” – going from one task to the next, one email to the next, and so on – that there’s minimal time to engage in deep work, where we have the freedom to flex our creative muscles, brainstorm, and ideate. AI changes the game.

Startups 459
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How to create a culture of innovation

CIO

Your team needs to know they can trust you and each other to brainstorm openly, suggest ideas, experiment, and take risks — and even fail, without consequence. “I Employees will rally around a new business model, a new market opportunity, a new product offering,’’ Rybchin says. They won’t rally around the rollout of a new app.”.

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The early returns on gen AI for software development

CIO

Assistance across the app-dev lifecycle Gen AI “has opened up the body of knowledge that developers can tap into in a conversation type of paradigm,” says Prasad Ramakrishnan, senior vice president of IT and CIO at Freshworks, a provider of customer service software. “It