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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks.

IT 493
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CIOs address the impact of hybrid work

CIO

After recent rounds of high-profile layoffs, a lot of technologists are looking for work in a market that’s different from any they’ve experienced. More companies are now set up to support remote work, which offers candidates a wider range of potential employers. But if they cannot be in the office, they absolutely need cameras on.

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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. Now that you have created your personas, it’s time to embark on collecting information about their journeys.

Commerce 363
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Then, meet with your marketing team to brainstorm natural ways to implement UGC into your Instagram strategy.

Marketing 351
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Diversity and inclusion: 7 best practices for changing your culture

CIO

Internally organized inclusion efforts often fall informally on people from diverse backgrounds,” explains Cassandra Shapiro, global head of DEI at Reaktor. Do you encourage them to generate ideas and come to brainstorms and say what they feel? That is all part of being authentic.”

Startups 526
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6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Do this by developing an Ideal Customer Profile (ICP). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers. Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers. You’ll be glad you did.

Sales 224
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6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Do this by developing an Ideal Customer Profile (ICP). An ICP is a detailed profile made up of a combination of firmographic and behavioral characteristics that define a company’s best buyers. Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers. Not Enough Training.

Sales 196