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When we think about where CIOs need to go, we say to them: ‘You need to be an executive first and a functional leader second,’” says Christie Struckman, research vice president at Gartner. Held got together with some other C-suite executives and brainstormed the potential problems. And how are we going to not have those things happen?”
Plus, brainstorming can be a bit of a selfish process. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Ultimately, she didn't have time to research the pros and cons of various tools, and she didn't have a budget for anything fancy. Find the human connection.
Now it’s time to research specific demand. For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Assess local demand.
If you’re marketing a local business that hasn’t created a B2B offering yet: Research your neighborhood and your community to determine what kinds of businesses are present around you. Document your research. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience.
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