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CIO intangibles: 6 abilities that set effective IT execs apart

CIO

Held got together with some other C-suite executives and brainstormed the potential problems. Intangible 3: Critical thinking Critical thinking was always an important skill, but it’s doubly so in today’s world, says Teresa Ramos, executive coach and fellow at the Institute of Coaching at Harvard affiliate McLean Hospital. “It

IT 501
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Social Listening by Industry: Strategies for 8 industries

mention

To start, brainstorm a list of relevant keywords. Social Listening Strategy for Travel and Hospitality Travel and hospitality companies know how crucial staying ahead of the competition is. These are the terms and phrases that people use when they talk about your brand, industry, or competitors.

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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). Find the human connection.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. Perhaps you’ll be the only: Commercial cleaning company in town that specializes in servicing the pet-friendly hospitality market. Phone the business, if necessary, to acquire this information.