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4 Ways AI Can Improve Your Marketing Strategy

Smart Data Collective

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Strategy is no longer something dreamed up by humans in a brainstorming room on a Tuesday afternoon. Check out how AI enhances marketing approaches below.

Marketing 324
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Disrupting the enterprise: How AI is redefining people, process, and productivity

CIO

But our days are so frequently filled with “shallow work” – going from one task to the next, one email to the next, and so on – that there’s minimal time to engage in deep work, where we have the freedom to flex our creative muscles, brainstorm, and ideate. AI changes the game.

Startups 459
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7 traits of inspirational IT leaders

CIO

Brainstorming with team members, collaboratively exchanging thoughts and visions, ensures that co-workers will feel inspired and an essential part of the enterprise’s vision. A CIO should be a people manager and be able to formulate and articulate his/her vision as well as communicate changes within an organization in a digestible way.”.

IT 526
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Hadoop Data Mining Tools Can Enhance The Value Of Digital Assets

Smart Data Collective

The digital marketing field has become far more datacentric in recent years. Web developers utilized data to some capacity as well, but marketers rarely considered doing so. Big data has become critical to the evolution of digital marketing. Hadoop technology is helping disrupt online marketing in various ways.

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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 298
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CIO intangibles: 6 abilities that set effective IT execs apart

CIO

Marketing people want to craft a good story. Kelly Held, CIO at channel marketing software company Extu, uses a different term: problem avoidance. “I Held got together with some other C-suite executives and brainstormed the potential problems. If you add intentionality to it, that’s a game-changer.”

IT 501
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The early returns on gen AI for software development

CIO

It almost feels like having a deskside colleague to brainstorm with,” Ramakrishnan says. Freshworks’ Ramakrishnan believes Gen AI has the potential to enable developers to bring applications to market faster; “however, their skillset will need to adjust to be professionals at prompt engineering,” he says. “AI-generated