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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks.

IT 493
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Topical Authority in SEO: What Is It & How to Build It

mention

Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. If you have a site about finance, that probably means working with accountants, and other finance professionals. Anything from the different breeds of chickens to how to choose the right chicken coop.

IT 278
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The Beginner’s Guide to Lead Scoring

Zoominfo

Each buyer persona profile is made up of criteria gleaned from quantitative research, anecdotal observations, and existing customer data. But hopefully, the above examples will start your brainstorming session. In this instance, you would assign 50 points to someone from a company of 2,000 people who select finance as their industry.

Sales 182
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

If you find an influencer on social media whose skills interest you, then carefully review their profiles and posts. Fashion’ and ‘Beauty’ were found to be the most developed, while ‘Economy & Finance’ were found to be the least developed. Do not even talk to an influencer who works for a competitor, let alone hire one!

Marketing 214
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The Beginner’s Guide to Lead Scoring

Zoominfo

Each buyer persona profile is made up of criteria gleaned from quantitative research, anecdotal observations, and existing customer data. But hopefully, the above examples will start your brainstorming session. In this instance, you would assign 50 points to someone from a company of 2,000 people who select finance as their industry.

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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

Datapine Blog

This can include a multitude of processes, like data profiling, data quality management, or data cleaning, but we will focus on tips and questions to ask when analyzing data to gain the most cost-effective solution for an effective business strategy. What outcome from the analysis you would deem a success?

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6 generative AI hazards IT leaders should avoid

CIO

One difference from previous high-profile errors made by generative AI models like ChatGPT is that lawyers and medical professionals, for the most part, at least had chances to check results before proceeding. The key is not to expect a result you can use straight away and be alert to recognizing the ways generative AI can be usefully wrong.

IT 501