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15 Examples of Creative B2B Content Marketing Done Right

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The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. First Steps.

Marketing 351
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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

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If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 298
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

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In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 351
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Harnessing the Power of Podcasts in Brand Storytelling

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Once you clearly understand your brand’s voice and message , brainstorm topics that align with your brand’s expertise and your audience’s interests. These partnerships in influencer marketing provide an opportunity for creative storytelling that can introduce your brand to new audiences memorably and engagingly.

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How to Use Opportunity Cost Analysis to Drive Business Growth in 2023

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Imagine you’re choosing between investing funds in the stock market, or using funds to buy new equipment for your business. On the other hand, if the market investment would bring returns of 6%, you’d have an opportunity cost of -2%, which means you’d make money.

Analysis 189
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Brands Searching for Right Multi-Generational Marketing Mix

Netbasequid

This is why brands are increasingly searching for the right multi-generational marketing mix to maximize their product offerings. Specifically, we’ll explore the role consumer insights play in focusing your cross-generational marketing with a focus on: Tiffany & Co. Going beyond demographics for your marketing strategy.

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How to Use Mascots in Branding and Design to Attract Customers

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It is a known fact that every brand wants a strong representation in the market. And understandably too, as it has now become a necessity due to the stiff competition in the market. One of the classic ways of marketing still popular today is the use of brand mascots. Take Chester Cheetah, for example, the mascot for Cheetos.