article thumbnail

15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. This is highly branded content disguised as entertainment and works by way of association. It is understandable. Out of chaos comes order.

Marketing 351
article thumbnail

Harnessing the Power of Podcasts in Brand Storytelling

mention

Once you clearly understand your brand’s voice and message , brainstorm topics that align with your brand’s expertise and your audience’s interests. And your brand will have come to terms with it, no matter how entertaining you think your CEO, CMO or Head of Content is. What stories can you tell that no one else can?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

The top reasons millennials and Gen Z are on their preferred social media platforms are to follow people who share their interests, creators and influencers, and entertainment accounts. Because of this, brainstorm products and campaigns that stand a chance to get picked up by consumers and media outlets alike. Source: YPulse.

Marketing 298
article thumbnail

How to Use Opportunity Cost Analysis to Drive Business Growth in 2023

mention

You can only determine whether a given opportunity would be a mistake to ignore if you’ve entertained that opportunity as a real possibility. It also requires having mechanisms in place for brainstorming and discussing these ideas as they come up.

Analysis 189
article thumbnail

5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

Will this post bring value to, educate, empower, or entertain my ideal customer? Then, meet with your marketing team to brainstorm natural ways to implement UGC into your Instagram strategy. Here’s an example to demonstrate what we mean: Is the content I’m about to publish crafted with my ideal customer in mind?

Marketing 351
article thumbnail

How To Set Up a TikTok Live Stream Like a Pro

mention

So, to prevent any digital stage-fright, brainstorm a few topic ideas you can draw from as you stream (more on this later!). There are also a few fun and quirky filters that can be used to lighten the mood and entertain your audience. Close-knit online communities are built by providing useful, relevant, and entertaining content.

article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

Entertains. Drift’s Insider Podcasts teach business improvement in a fun and entertaining way. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. It does this in one of three ways (though often they overlap): 1. Educates; 2. Empowers; 3.