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Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. Copywriting: The Definitive Guide. This is highly branded content disguised as entertainment and works by way of association. Source: Backlinko.
That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. Will this post bring value to, educate, empower, or entertain my ideal customer? Once you’re on the same page, dig deeper, check social media analytics.
Entertainers (comedians, musicians, DJs, performance troupes, etc.) Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. A really good copywriter will partner up to tell the story of your business while also accurately portraying its unique voice.
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