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After the research phase, analyze your findings — product lists and competitoranalysis — and make a decision on what niche you are going to choose. The next step would be creating an Excel sheet and setting up criteria for your analysis. Remember that your strategy shouldn’t be a copycat of your competitor’s tactics.
CompetitorAnalysis This framework examines rivals in your particular market, helping you identify both defensive and offensive actionsas well as spot market gaps and improve your own offerings. Brainstorm ideas for how to use this information. Context analysis also helps teams stay agile. What are the key takeaways?
Then, brainstorm content that answers the questions. For example, are people asking, “How do I research competitor keywords ?” Make an article that directly answers that question rather than targeting a broader term like “competitor research.” For example, we track “SEO software” and “competitoranalysis tools.”
It’s common knowledge that rankings in Google search results are influenced by a number of factors. So you’ll need to create better, more informative content than your competitors using the same keywords they’re using. You can use SpyFu’s CompetitorAnalysis feature for this.
These campaigns strengthen your position as a knowledgeable and helpful source of information for potential customers. If you are pulling in keywords from other sources--including ideas from brainstorming--you can also upload them into the Bulk Upload tool to add data. goals to good use.
Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. You have no way to see what keywords your direct competitors go after. Keep in mind that this is only one aspect of SpyFu’s suite of competitoranalysis platforms.
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