Remove Brainstorming Remove Competitive Remove Profiling
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Social Analytics Tools Are Crucial for Successful Instagram Marketing

Smart Data Collective

You can use social analytics tools to optimize your Instagram profile and improve your marketing strategy on this social network. The whereabouts of your profile have to always be at your fingertip, and you have to keep experimenting and seeing what works the best for you. Social analytics tools can help you stand out. Go to Insights.

Marketing 317
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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

With the growing interest in e-commerce platforms, the market competition is also getting even harsher—today’s customers seek a personalized and seamless shopping experience. Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. Include Moments of Truth.

Commerce 363
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Build a Competitive Analysis Template

SpyFu

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. To help you make sense of it all, we’re sharing insights from Mike Roberts, founder of SpyFu, on how to take your competitive analysis to the next level.

Analysis 116
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6 Ways Brands Are Leveraging AI in Marketing

Tinuiti

Ruchika Singh, Spotify’s director of data science and insights, highlighted in a recent interview that these models continuously evolve to meet changing business demands, ensuring competitive edge. This frees up valuable hours for you to focus on strategic planning, creative brainstorming, and building relationships with your audience.

Marketing 264
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Topical Authority in SEO: What Is It & How to Build It

mention

Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Pro tip: If your site is new, and hasn’t established itself as a topical authority yet, then it’s a good idea to start with lower-competition keywords that have fewer highly authoritative websites ranking for them in Google.

IT 278
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Competitive Intelligence Tips for DTC Brands to Master Digital Transformation

Netbasequid

Here we’ll look at a few competitive intelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitive intelligence and consumer intelligence to what other brands are getting right means efficiency. It’s a big undertaking for sure – and the quicker, the better.

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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

It could be a unique selling point (USP), a competitive advantage, or any internal aspect that gives you an edge over your competition. These are areas of your business that need improvement or traits that make you less competitive than others. Step 2: Brainstorm Your Company’s Strengths. Weaknesses.

SWOT 130