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Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. To help you make sense of it all, we’re sharing insights from Mike Roberts, founder of SpyFu, on how to take your competitive analysis to the next level.
To start, brainstorm a list of relevant keywords. Competitive Analysis: Know what your competitors are doing. Knowing what they are up to can help you stay competitive. Competitive Advantage Use tools to gather insights about competitors. This enables agencies to develop strategies that outpace the competition.
Examples include: New market trends Changing regulations Emerging competitors Economic shifts SWOT helps identify areas for improvement and growth, contributing to a competitive advantage. Source Porter’s Five Forces This model assesses competitive forces and market attractiveness, often shaped by economic factors.
We aim to make sure your team ends up with a high-value, prioritized action plan that directly addresses your key competitive concerns. Companies looking to stay ahead of the competition should consider war gaming as a must-have part of their short-term strategic planning. Contact Us Download our Early Warning Toolkit.
In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. Barriers to competitive advantage.
They also look at the local competitors to see if the competition would be hard to beat, or if they could do the job better. Instead, it: Regularly assesses the competition in its market, taking into account the distance from which customers are likely to come for goods and services. Success lies in truly seeing the lay of the land.
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