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To start, brainstorm a list of relevant keywords. Social Listening Strategy for E-commerce In e-commerce, social listening can be a game-changer. Benefits for E-commerce: Customer Insights: Understand what customers want and need. Implementing these strategies can help e-commerce businesses succeed.
Plus, brainstorming can be a bit of a selfish process. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.
For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Industry fora (agricultural, manufacturing, retail, etc.)
If you’re not sure, reach out to your local Chamber of Commerce or a local business association like AMIBA to see if they have data they can share with you. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. Phone the business, if necessary, to acquire this information.
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