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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks.

IT 493
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Social Analytics Tools Are Crucial for Successful Instagram Marketing

Smart Data Collective

Analytics-driven businesses need to be prudent about investing in the right technology. You can use social analytics tools to optimize your Instagram profile and improve your marketing strategy on this social network. This is how you will know if things are going smoothly in your profile. How to Access Insights on Instagram?

Marketing 317
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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. Outline the points where a customer comes in contact with your business. Then, brainstorm ideas that help you improve every single point and reflect them on the journey map. Include Moments of Truth.

Commerce 363
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Can this post move my business forward? So, think about it. Who’s your dream customer?

Marketing 351
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Diversity and inclusion: 7 best practices for changing your culture

CIO

Diversity and inclusion (D&I) have become necessary missions for most businesses. According to a recent study in the Harvard Business Review (HBR), organizations of all sizes have made unprecedented investments around diversity, equity, and inclusion (DEI) in the past few years. That is all part of being authentic.”

Startups 526
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The Marketer’s Guide to B2B Growth Hacking

Zoominfo

Growth hacking—though, not a new concept, has swept the business world in recent months. However, in the last few years, the strategy has become an integral component of many B2B business models. Listen to ideas, brainstorm often, and provide open access to data and insights across the company.

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6 Ways Brands Are Leveraging AI in Marketing

Tinuiti

Ruchika Singh, Spotify’s director of data science and insights, highlighted in a recent interview that these models continuously evolve to meet changing business demands, ensuring competitive edge. Stock Avatars are pre-built avatars of actors that can be used by businesses of all sizes.

Marketing 264