Brainstorming Briefing Competitive 
Similarweb
MAY 12, 2021
Once you establish this, your content team can focus on what matters: brainstorming, competitor research , content production, and hitting those KPIs. . Content brief. The content brief summarizes the above decisions as instructions for the content creation process. Once you have a brief, you can research other similar articles.
Moz
MAY 10, 2020
Plus, brainstorming can be a bit of a selfish process. Including feedback from experts can also give you a competitive advantage in the SERPs. Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
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SpyFu
JULY 19, 2024
Short-tail vs. Long-tail Keywords Short-tail keywords are brief, often just one or two words. They typically have high search volumes but are also highly competitive. Google Keyword Planner Google Keyword Planner is a free tool that provides insights into keyword search volumes and competition levels.
SpyFu
JULY 19, 2024
Short-tail vs. Long-tail Keywords Short-tail keywords are brief, often just one or two words. They typically have high search volumes but are also highly competitive. Google Keyword Planner Google Keyword Planner is a free tool that provides insights into keyword search volumes and competition levels.
Moz
APRIL 18, 2019
Hold a half-day all hands brainstorm meeting. Twice a year my team holds a half-day strategy brainstorm meeting. Each Analyst is given a Client/Issue Brief to fill out describing the issue in detail. How they out-thought Google and beat down the competition. What have you already looked into or tried? Day of the Meeting.
Moz
MAY 18, 2020
In the next five years, interdisciplinarity will be the difference between search teams with a competitive edge, and search teams that stagnate. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Reduce cannibalism and competition.
SpyFu
MAY 21, 2021
Providing readers with something they can learn from or can take back to their team to back up an idea is what’s going to set your brand apart from the competition. If you are pulling in keywords from other sources--including ideas from brainstorming--you can also upload them into the Bulk Upload tool to add data.
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