Benchmarking Sports Win 
CIO
APRIL 30, 2023
Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.
CIO
MARCH 9, 2023
Reaching a win-win agreement takes patience from both parties.” IT sourcing is a team sport,” says Peterson. Do your homework “Consider benchmarks, market norms, and strategy before entering the room for a negotiation,” advises Amy Fong, partner in the sourcing and vendor management group at Everest Group.
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Similarweb
JULY 15, 2021
The Olympics is one of the most-watched sporting events in the world. So, how do you create a winning marketing strategy during this unprecedented time? . You give sports fans the opportunity to meet an olympian online , of course. . These athletes were unable to compete in 2020, so this event was a win-win-win.
Aqute Intelligence
SEPTEMBER 6, 2017
It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. For the latter, companies have many choices, such as surveys, win/loss analysis or asking clients themselves. Although some data would be already known to the client (e.g.
Tinuiti
MARCH 20, 2024
It is this dramatic and accelerating decline of traditional pay-TV that is forcing more extreme measures from legacy media companies, from the launch of a sports super-app to taking ESPN fully DTC , accepting the cannibalization of its one-time cash cow. | Leichtman Research 2.
CXL
JUNE 2, 2022
It’s been defined as “a sustained, coordinated, strategic approach to identifying, engaging, closing, and growing the accounts that we know we should win” by Seismic’s Marketing Director Steve Watt. ABM isn’t a quick and easy win. ABM is a team sport. This required more product evangelism and customer wins. Coordinated.
mention
FEBRUARY 23, 2024
After employing the powers of social listening to its brand mentions, Barbie marketers found that the majority of trending UGC content were meme-worthy comparisons of fan favorite Ken’s wardrobe choices and an outfit sported by BTS star Jimin in 2021. It’s no secret that the brand closest to its consumers will win the targeting war in 2024.
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