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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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NHL turns to venue metrics data to drive sustainability

CIO

It followed that in 2014 with the first sustainability report issued by a North American professional sports league and, in 2015, a commitment to counterbalance the league’s entire carbon footprint for three consecutive seasons. Sustainability is all about innovation and business optimization.

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A Comprehensive Guide to Benchmarking Analysis

Netbasequid

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis.

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The CIO’s guide to smarter vendor negotiation: 10 tips

CIO

IT sourcing is a team sport,” says Peterson. Do your homework “Consider benchmarks, market norms, and strategy before entering the room for a negotiation,” advises Amy Fong, partner in the sourcing and vendor management group at Everest Group. Deals done by business users alone may be technically unsound.

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Metrics to Benchmark Brands’ Social Media Performance

Netbasequid

How can brands benchmark their social media performance? The webinar, titled Benchmark Your Social Media Performance for a Competitive Edge , drew insight from a recent Rival IQ report. Here are three key lessons to get you started: Benchmarking Isn’t About Who Is Better. Many brands approach benchmarking from the wrong angle.

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Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements

Tinuiti

It is this dramatic and accelerating decline of traditional pay-TV that is forcing more extreme measures from legacy media companies, from the launch of a sports super-app to taking ESPN fully DTC , accepting the cannibalization of its one-time cash cow.    |  Leichtman Research   2.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. You give sports fans the opportunity to meet an olympian online , of course. . Meaning it’s 96 athletes participating in 27 different sports will compete with Visa behind them next week. .

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