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Solving the tech debt problem while staying competitive and secure

CIO

Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). She led large-scale primary research studies and advised the IBM Systems and IBM Cloud teams and executive leadership on strategy, market dynamics and trends, and competitors. Contact us today to learn more.

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How to Use AlphaSense for ESG Benchmarking

Alpha Sense BI

However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.

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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

This type of market research not only adds more depth, but also provides data that’s more easily measured. It can provide historical data as well, making benchmarking much simpler. Your market research tools should offer all of the above. When conducting primary research, it’s a good idea to break down the buyer persona.

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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Let's dive into the details of each approach: Primary sources and fieldwork: Direct observation and interaction Primary research, or fieldwork, is the most direct way to gather competitor pricing intelligence.

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7 Strategies for Conducting Online Market Research

Netbasequid

Plus, you can use their data to benchmark against your own efforts. To add to the above, you’ll need both primary and secondary research. Instead, think of your secondary research as informing you for your primary research. And the best part is primary research results are conclusive.

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Conducting Healthcare Investment Research with Expert Insights

Alpha Sense BI

Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.