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Mona Liddell is a research manager for IDCs CIO Executive Research team. She led large-scale primaryresearch studies and advised the IBM Systems and IBM Cloud teams and executive leadership on strategy, market dynamics and trends, and competitors. Contact us today to learn more.
Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). She led large-scale primaryresearch studies and advised the IBM Systems and IBM Cloud teams and executive leadership on strategy, market dynamics and trends, and competitors. Contact us today to learn more.
However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
This type of market research not only adds more depth, but also provides data that’s more easily measured. It can provide historical data as well, making benchmarking much simpler. Your market research tools should offer all of the above. When conducting primaryresearch, it’s a good idea to break down the buyer persona.
Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Let's dive into the details of each approach: Primary sources and fieldwork: Direct observation and interaction Primaryresearch, or fieldwork, is the most direct way to gather competitor pricing intelligence.
Plus, you can use their data to benchmark against your own efforts. To add to the above, you’ll need both primary and secondary research. Instead, think of your secondary research as informing you for your primaryresearch. And the best part is primaryresearch results are conclusive.
That being said ,if you have someone who is fantastic at making people feel at home and pulling information from a consumer, then it can be a very helpful type of market research! PrimaryResearch. It’s a crucial aspect of market research to analyze your rivals and see how they stack up. Now we come to the nitty gritty.
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. She has been the competitive performance manager of the firm since September 2019.
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
Best for: Easy access to powerful, cost-effective primaryresearch. Stream is the market’s leading library of proprietary expert interview transcripts that allows professionals to get smart on new markets, competitors, and geographies instantly, as well as easily integrate primaryresearch into their workflow.
Among other things, a research report will let you: Get a holistic view of the market : learn more about the target market and understand the various factors involved in the buying decisions. Getting a broader view of the market lets you benchmark other companies you do not focus on.
Having sufficient data available in your arsenal allows you to define industry standards, benchmarks, trends, movements, and performance. This leads to a faster, more intelligent primaryresearch and solid competitive strategy. To choose a suitable benchmark, you need a deep understanding of your industry or market segment.
Similarly, financial managers must be wary of how companies in their portfolios report on ESG topics and conduct due diligence on potential opportunities by researching the company’s DEI practices before making investments. Everything you need to begin benchmarking is indexed and searchable within one platform.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
You can use Latana to segment audiences, analyze competitors, or create industry benchmarks. Location: Berlin (Germany) Pricing: Available on request Best for: Audience segmentation Competitor analysis Brand performance research Industry benchmarking 5.
C+R Research Brand voice researchers 171 – Agile research – Communities and panels – Global research – Strategy workshops Available on request 3. With their primaryresearch services, you can develop a go-to-market strategy, validate new product ideas, or design channel strategies.
A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy.
Whether it’s information about a competitor’s new products, market segmentation, customer insights, pricing benchmarks, or financial performance, market research platforms that utilize the power of AI are revolutionizing strategic planning processes, product development decisions, and investment strategy.
Mona Liddell is a research manager for IDCs CIO Executive Research team. She led large-scale primaryresearch studies and advised the IBM Systems and IBM Cloud teams and executive leadership on strategy, market dynamics and trends, and competitors. Contact us today to learn more.
Clients background The client for this price benchmarking project was a global Top 3 hardware OEM. The post TBR Case Study: Price Benchmarking appeared first on TBR. Our expertise enables TBR to identify market trends, optimize pricing strategies and drive competitive advantage.
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