CIO

MARCH 9, 2023

Some contracts are structured as a black box with limited view into the components and their commercial impact,” Arora says, adding that buyers with limited access to market data are at a disadvantage when negotiating. Reaching a win-win agreement takes patience from both parties.” Indeed, the arithmetic can be downright opaque.

Win 435

Win Sports Startups Benchmarking 435

CIO

DECEMBER 22, 2023

Singapore’s Trust Bank (also known simply as Trust) is a new financial institution that’s enjoyed a strong first year of operations, capturing 12% market share in Singapore since launch and setting new benchmarks in customer experience and innovation. And 70% of customer acquisition comes from referral programs.

Banking 370

Banking Benchmarking Win Capital 370

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. Benchmarking, one of CI’s main applications, informs companies of how well they stack up against competitors.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181

CIO

JUNE 6, 2023

A focus on the why — anticipated outcomes and specific impacts to clearly-defined personas — goes a long way to making a winning case for a modernization program. The modernization drivers listed below are synergistic: it isn’t unusual —it’s desirable — for initiatives to deliver outcomes aligned with several of these drivers, all at once.

Technology 397

Technology Technology Innovation Advantage 397

CIO

AUGUST 14, 2023

The AI fragrance application trimmed years off what had been a lengthy process, based largely on human “hit-and-miss” calculations, enabling the company to manufacture and market new products while demand was at its peak. You can freely access their Innovation Awards pitch deck here.

KPI 370

KPI Finance Benchmarking Innovation 370

CIO

APRIL 30, 2023

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 370

Sports Innovation Gaming Matrix 370

Netbasequid

APRIL 25, 2022

In this fast-moving world, businesses that use benchmarking comparisons to continuously improve their products, services, and processes up to date will ultimately win. What is Benchmarking? Benchmarking is one of the best tools to keep businesses up to date and focused on continuous improvement. increased efficiencies.

Benchmarking 98

Benchmarking Airline Win Startups 98

Similarweb

OCTOBER 25, 2021

The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. What is competitive benchmarking? The benefits of competitive benchmarking. Learn more about the benefits of benchmarking. Download now.

Benchmarking 98

Benchmarking Competitive KPI Research 98

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Marketing 220

Marketing Marketing Travel Education 220

Smart Data Collective

JANUARY 14, 2021

Investors taking advantage of predictive analytics could have more success choosing winning IPOs. In theory, IPO investors have more opportunities to outperform the market then investors looking towards more established stocks. Although the principles of the efficient market hypothesis still apply, there are a lot more unknowns.

Predictive Analytics 289

Predictive Analytics Algorithm Benchmarking Win 289

Netbasequid

AUGUST 11, 2021

And it’s super easy to do with competitive benchmarking because there are so many competitors you could track, and there’s a never-ending number of insights you could potentially pour over. Knowing this, we’ll speak to getting a solid start in competitive benchmarking with a look at: Getting started with competitive benchmarking.

Benchmarking 98

Benchmarking Competitive Competitive Intelligence Win 98

CIO

JUNE 28, 2023

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs.

Data Mining 394

Data Mining Value Chain Algorithm Innovation 394

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Netbasequid

JUNE 1, 2022

Keeping an eye on your competitors is critical for understanding your place in the market. We are going to detail some of these opportunities, as well as what competitor benchmarking is, how it’s used, as well as some best practices. What is Competitor Benchmarking? Let’s explore what competitor benchmarking entails.

Benchmarking 98

Benchmarking IT Competitive Competitive Intelligence 98

TBR

OCTOBER 2, 2024

The digital marketing services space, as tracked by TBR, will expand at a CAGR of 6.5% The marketing industry is on the cusp of transformation with the advent of generative AI (GenAI) chatbots, particularly in relation to content development and brand safety. Tata Consultancy Services, and more.

Marketing 130

Marketing Marketing Benchmarking Commerce 130

Fuld

MAY 3, 2021

With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Who are we winning against, or losing to, more often? Which ones didn’t sell?

Win 111

Win Battlecard Sales Sales Enablement 111

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Sales 246

Sales Benchmarking Gaming Win 246

CIO

MAY 17, 2024

This gives you a good range for your current market value.” On the other hand, as Debra Wheatman, president at career development company Careers Done Write, explains, “depending on how long someone’s been in a role, they might find the market has surpassed them in that they’re no longer in a competitive range for salary.

Management 397

Management Profiling Knowledge Education 397

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Marketing 225

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing. 8 types of digital marketing.

Win 98

Win Marketing Marketing IT 98

CIO

AUGUST 16, 2023

In fact, according to Lucidworks’ global generative AI benchmark study released August 10, 96% of executives and managers involved in AI decision processes are actively prioritizing generative AI investments, and 93% of companies plan to increase their AI spend in the coming year. S&P Global Market Intelligence is looking at them all. “We

Annotation 370

Annotation Globalization Security Security 370

Similarweb

DECEMBER 23, 2020

Every marketer wants to drive traffic and generate leads. Unsurprisingly, marketers that create thorough media plans are the most effective at accomplishing this goal. Whether you’re an in-house marketing manager, or a media planner at an agency, strong media planning is key to driving the success of your overall marketing strategy.

Win 98

Win Marketing Research Market Research Benchmarking 98

Netbasequid

MAY 31, 2021

Winning the social media game. You can use the intel to then benchmark your brand’s position against. Winning with Social Media Intelligence & Planning. 65% of influencer marketing budgets increased in 2020 for good reason, after all! Market Screener , Yahoo and Nasdaq are leading the conversation.

Competitive Intelligence 119

Competitive Intelligence Analysis Competitive Intelligence 119

Zoominfo

NOVEMBER 8, 2021

You know what’s a colossal marketing mistake? While every new marketing venture requires due diligence, the nuances of international communications are often overlooked when marketers try to gain traction in a new region. You can’t simply “copy and paste” your marketing efforts from the U.S. into another market.

Marketing 130

Marketing Marketing Due Diligence Sales 130

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Take a look at your marketing tech stack.

Benchmarking 204

Benchmarking Gaming Sales Win 204

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. But they have to be the right metrics.”

Benchmarking 130

Benchmarking Win Sales Finance 130

mention

JUNE 14, 2024

A typical competitor monitoring process includes checking a brand’s marketing strategy, product launches (and updates), sales tactics, customer satisfaction, and more. Level up sales and marketing Monitoring your competition will give you a clear picture of how they sell to the audience and which marketing channel they use.

Competitor Analysis 162

Competitor Analysis Benchmarking Analysis Competitive 162

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Win 82

Win Marketing Marketing Profiling 82

Similarweb

JULY 15, 2021

So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. Three, two, one, go! . Keeping the dream alive #StrongerTogether.

Sports 111

Sports Marketing Marketing Gaming 111

Zoominfo

MAY 3, 2024

One of the most urgent challenges facing businesses today is objectively evaluating their true go-to-market (GTM) capabilities. Are frontline sales and marketing teams working together, or against one another? Win Faster. How reliable is the data? How lean is the tech stack? Sell Smarter.

Matrix 130

Matrix Win Benchmarking Knowledge 130

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

Netbasequid

JUNE 15, 2021

Social media marketing is the culmination of combining a variety of consumer intelligence ingredients to create irresistible offers. It helps to think of social media marketing as a targeted type of advertising, one that helps you spread brand awareness or promote your products across various social media channels.

Marketing 98

Marketing Marketing Win Benchmarking 98

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Enhanced customer acquisition: Identify and target new market segments to expand the customer base.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Acoustic

DECEMBER 21, 2020

Recent posts have highlighted how insurers are improving efficiencies in specific verticals, such as improving auto claims management with mobile phones, winning more home insurance policies by marketing smart devices, and building out the U.S. pet insurance market with strategic partnerships.

Benchmarking 52

Benchmarking Travel Win Sales 52

mention

DECEMBER 11, 2023

Pinterest can be a powerful platform for savvy marketers, offering access to receptive audiences, intuitive tools, and impactful formats. However, if you want to unlock the full potential of Pinterest marketing, you need to understand the data the platform is giving you. Think of Pinterest Analytics as your marketing compass.

Profiling 208

Profiling Benchmarking Algorithm Analysis 208

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98