Benchmarking Marketing Research 
CIO
NOVEMBER 7, 2024
To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.
CIO
OCTOBER 24, 2024
This is a common scenario: A client reaches for benchmarks and metrics without fully grasping the larger context. But benchmarks, while useful in certain cases, are often misleading when taken out of context. Executives and boards want hard data, and benchmarks offer an easy way to provide seemingly objective metrics.
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CIO
JANUARY 14, 2025
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CIO
MARCH 19, 2025
At the time, the best AIs couldnt pass the 5% mark on the SWE-bench, a challenging benchmark designed to see how well AI can solve real-world coding problems. Theres also a separate research project thats looking at 50-year-old mainframe code, and using AI to extract the business logic and rewrite it for a cloud-native framework, he says.
Zoominfo
AUGUST 27, 2024
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.
CIO
FEBRUARY 6, 2025
In life sciences, LLMs can analyze mountains of research papers to accelerate drug discovery. In retail, they can personalize recommendations and optimize marketing campaigns. Another client that comes to mind is a company that monetizes operational benchmarking of clinical facilities.
CIO
NOVEMBER 14, 2024
Challenge: Consumers want to shop on their own terms Recent research shows that 77% of consumers today buy through a mix of digital and physical shopping, while just 17% buy only online or only in physical stores (IDC Retail Insights: Consumer Sentiment Survey, 2024 — Findings and Implications, July 2024). And they are making progress.
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