Benchmarking Marketing Research SCIP 
SCIP
JANUARY 5, 2025
SCIP Insights Breaking Barriers: How Smart Insights Empower Women in Business The importance of diversity and inclusion has gained widespread recognition. For example, market research data can help female-led startups identify untapped niches, while performance analytics can optimize operational efficiency.
Netbasequid
JUNE 8, 2022
A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. Benchmarks help businesses set SMART marketing goals and predict their own performance.
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Owler
FEBRUARY 2, 2022
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market Intelligence Market research deals specifically with your company, marketing strategy, and product line.
Netbasequid
MARCH 8, 2023
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitive landscape rather than focusing on a single competitor.
SCIP
MARCH 24, 2025
SCIP Insights The Intelligence EcoSystem: Connecting Data, Strategy, and Decision-Making Intelligence is more than just gathering informationits about integrating data, strategy, and decision-making into a cohesive system. Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
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