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Nike and Adidas, two of the most iconic and influential brands in the global footwear industry, have consistently set benchmarks in style, performance, and innovation. The brand also provides a significant number of women's and unisex products, but the emphasis is clearly on the male marketsegment.
The insights obtained from market and consumer data analyses have the ability to set trends for peers within similar marketsegments. For example, the sample size in a survey about the quality of education will not be the same as for one about people doing outdoor sports in a specific area.
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