Remove Benchmarking Remove Market Segmentation Remove Profiling
article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. A more sophisticated program of business development will involve finding new market segments for your business to appeal to.

Sales 130
article thumbnail

Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

A more sophisticated program of business development will involve finding new market segments for your business to appeal to. Business development is growing as a discipline , and putting the right emphasis on it, including making hires, can turn a tough, recovering market into a field of opportunity for your business.

Sales 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

Need a consumer insights software or market research company for your business needs? Check out the 12 top consumer research agencies for data-driven customer profiling in this article. Decision Analyst Decision Analyst is one of the leading analytical consulting and market research companies in Arlington.

article thumbnail

Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts.

article thumbnail

How To Build Your Go-To-Market Strategy

Zoominfo

Define Your Ideal Customer Profile (ICP) Though similar to a buyer persona, an ideal customer profile (ICP) centers on company characteristics. Market segmentation: Refers to understanding and organizing a customer base’s specific needs. Moreover, does this value proposition already exist in the marketplace?

Marketing 147
article thumbnail

How to Conduct Competitive Intelligence Research

Owler

Having sufficient data available in your arsenal allows you to define industry standards, benchmarks, trends, movements, and performance. Data empowers companies to understand, assess, forecast, respond to market movements, and watch for trends. Don’t underestimate the power of social media.

article thumbnail

Market penetration strategies to grow your market share

ATTEST

Increase your conversion rates through optimized customer segmentation If you want to increase your market penetration rate by reaching more customers in your current market segment, try zooming in on that segment to find smaller segments. They also explored the role of activism in their brand messaging.