Similarweb

DECEMBER 23, 2020

Now that you know your problem it’s time to solve it, which is where marketing objectives come into play. In media planning, marketing objectives are the goals your campaign centers around – they can range anywhere from improving brand awareness to winning higher quality traffic.

Win 98

Win Market Research Marketing Research Benchmarking 98

Similarweb

APRIL 20, 2021

Content marketing is one of the most powerful digital marketing tactics if you have the necessary internal stability and resources. Gated content- Free Guide: How to Create a Winning Content and SEO Strategy. Similarweb’s marketing intelligence tools offer great possibilities to do both planning and ongoing monitoring.

Win 98

Win Marketing Marketing IT 98

Netbasequid

APRIL 30, 2021

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? 10 Marketing Intelligence Use Cases.

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

mention

JULY 5, 2024

Market Intelligence Market intelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitive intelligence include marketing intelligence and corporate intelligence. Here are the tools we recommend.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

Netbasequid

JULY 23, 2021

Brands are stuck recreating the wheel lately, and any benchmarking data should be gobbled up greedily to inform future campaign planning. As an example to help illustrate this fact, the leading brands in this latest report share some winning habits. Top Brands Share Some Winning Habits. appeared first on NetBase Quid.

Globalization 98

Globalization Entertainment Win Travel 98

Similarweb

JULY 15, 2021

So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. Referral sites and a display ads strategy are crucial FTW (for the win) .

Sports 111

Sports Marketing Marketing Gaming 111

Netbasequid

JULY 8, 2022

Healthcare companies have an opportunity to disrupt the market with the right consumer and market intelligence informing their efforts. And when taken together, the consumer and market intelligence available online offers all the guidance a healthcare company could need to make themselves attractive to new investors.

Hospitals 98

Hospitals Education Benchmarking Market Intelligence 98

Alpha Sense BI

DECEMBER 16, 2022

Whether you’re trying to win new business, position your company for macroeconomic shifts, or simply beat the market, having a comprehensive strategy for monitoring competitors, trends, and the market is critical to doing your job successfully. The majority of respondents use 3-6 tools for market intelligence research.

Benchmarking 93

Benchmarking Briefing Competitive Landscape Market Intelligence 93

Netbasequid

JUNE 21, 2022

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. These are the big three of benchmarking. Benchmark Your Relative Position. Gathering and updating enough industry-wide competitive data to create benchmarks is an enormous effort. Let’s check it out!

Competitive 98

Competitive IT Benchmarking Competitor Analysis 98

Netbasequid

APRIL 28, 2021

All of this must be benchmarked over time using social listening – some of it daily or weekly, other pieces monthly or quarterly, but all on a regular cadence to note irregularities and pivot as needed. The second half of the guide focuses on becoming a trendsetter instead of a trend chaser, with tactics that category leaders adopt to win.

Benchmarking 98

Benchmarking Gaming Analysis Win 98

Alpha Sense BI

DECEMBER 22, 2022

New forces and volatile markets are creating newer, greater demands for effective market intelligence research. While the FinTech sector was an early adopter of AI technology, other financial institutions have started incorporating AI into their workflows to beat FOMO, generate alpha, and win bigger.

Research 98

Research Due Diligence Analysis Win 98

Similarweb

APRIL 20, 2021

Content marketing is one of the most powerful digital marketing tactics if you have the necessary internal stability and resources. Gated content- Free Guide: How to Create a Winning Content and SEO Strategy. Similarweb’s marketing intelligence tools offer great possibilities to do both planning and ongoing monitoring.

Win 59

Win Marketing Marketing IT 59

Netbasequid

AUGUST 15, 2022

Plus, you can use their data to benchmark against your own efforts. Having consumer and market intelligence tools that can gather, dissect and segment the millions of online conversations into chewable chunks is critical to understanding what’s happening in the market as a whole. You will crash. Brand Loyalty Analysis.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

JUNE 27, 2022

And it all hinges on consumer and market intelligence. Testing it out and making iterations as they go is the hallmark of an organization preparing to win. With market intelligence, you get to see all the movements within your industry. It is just as important to start with a strategy that works.

Competitor Analysis 97

Competitor Analysis Analysis SWOT Market Intelligence 97

Alpha Sense BI

NOVEMBER 17, 2023

The information found within is both differentiated from other content sources and proves highly valuable as part of any market research workflow, whether that be M&A monitoring, market landscaping, competitive intelligence, or benchmarking.

Research 105

Research Due Diligence Analysis Competitive 105

Similarweb

AUGUST 3, 2021

In today’s digital-first world, websites that can accurately and concisely answer the most frequently asked questions about a subject win the battle to get featured. We’ve recently updated our Digital Marketing Intelligence platform to include SERP Features for Keywords to help with this. Track, track, track.

Competitive 98

Competitive Research Analysis Benchmarking 98

Netbasequid

JUNE 15, 2021

Clearly Define Brand Value with Social Media Marketing Intel. This benchmarking is key to successful social media marketing, as it gives you a starting point, revealing consumer concerns and directing your brand’s campaign strategy. Create Winning Offers with Social Media Marketing. Stay engaged.

Marketing 98

Marketing Marketing Win Benchmarking 98

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. For outbound marketing, you probably want to maintain email bounce rates between 1–5%. Ask providers how they can help you meet that benchmark. But using evaluations like “how many accounts can you provide?”

Globalization 130

Globalization Sales Benchmarking Intelligence 130

Netbasequid

JANUARY 20, 2021

Identify competitor challenges and win their dissatisfied customers’ business. Netbase Quid is the next generation consumer and market intelligence platform. Cultural and market trends. Competitive and market intelligence. Key opinion leader identification and influencer marketing. NETBASE QUID.

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

Alpha Sense BI

AUGUST 6, 2024

However, conducting market research is still by and large an inefficient, manual process for many consulting professionals. Consultants need comprehensive, accurate, and relevant market intelligence insights to drive innovative and strategic guidance for their clients.

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

MARCH 8, 2023

There’s a Market-Based View (MBV) economic theory that sees market conditions as the primary strength for competitive businesses. As marketers, we know that having market intelligence – e.g., about new businesses, patent applications, and developing partnerships – is crucial to maintaining a competitive edge.

Analysis 98

Analysis Competitive Intellectual Property Competitive Landscape 98

Similarweb

APRIL 28, 2021

If you want some “quick wins,” consider using paid advertising and social media marketing to drive traffic to specific pages (ideally those where you can generate leads). . Traffic by marketing channel. Metrics to improve your digital marketing strategy . Digital marketing metrics bottom line.

Marketing 90

Marketing Marketing Market Intelligence Benchmarking 90

Similarweb

OCTOBER 25, 2021

these two elements will help you maximize your PPC conversion rate and win new business. But if you’re looking for benchmarks for each industry as of 2021, the table below can help. With Similarweb Digital Marketing Intelligence , you can discover your closest PPC competitors on search engines like Google within moments. .

Market Intelligence 59

Market Intelligence Market Research Marketing Research Benchmarking 59

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Additionally, for those looking for a full-scale market intelligence solution, SpyFu falls short.

Battlecard 52

Battlecard Competitor Analysis Startups Competitive Intelligence 52

Alpha Sense BI

JULY 14, 2023

For macro topics or industry updates, AlphaSense’s automated and customizable real-time alerts help you personalize your benchmarking process and ensure you are the first to know of anything with the potential to impact your strategy.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Netbasequid

JUNE 23, 2023

competitor benchmarking, market trend analysis, or other specific functionalities. Consider Data Quality and Reliability: Consider competitive intelligence solutions that provide accurate, reliable, and up-to-date information. Determine if you require real-time monitoring (you do!),

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Netbasequid

MAY 1, 2023

Whether your brand is a novice in business intelligence or a seasoned player, competitor tracking is crucial for gaining comprehensive market intelligence. If your brand underestimates its competition or relies on flawed information, it cannot establish dominance in the market. If so, how did they do it?

Competitive Intelligence 52

Competitive Intelligence Competitive Business Intelligence Benchmarking 52

Alpha Sense BI

JUNE 29, 2023

Now more than ever, authentic programs and initiatives founded in prioritizing the environmental, social, and governance impact of supply chains prove to be one of the best ways to win over consumers, investors, and their capital—especially during an economic downturn.

Due Diligence 52

Due Diligence Restaurants Banking Finance 52

Similarweb

NOVEMBER 10, 2021

The webinar option is especially interesting for small online businesses, which is exactly Leadpages’ target audience, so it’s a win-win situation for all. . Similarweb Digital Marketing Intelligence lets you compare competitors’ referral traffic stats per category. How successful are the programs they employ?

Travel 52

Travel Sales Win Marketing 52

ATTEST

MARCH 27, 2023

This award-winning agency can also efficiently conduct different surveys, including face-to-face surveys, omnibus surveys and central location tests. This global market research company also offers advanced research services such as neuro-marketing, implicit reaction time testing and eye tracking.

Market Research 52

Market Research Marketing Research Research Analysis 52

Similarweb

SEPTEMBER 14, 2021

Use PPC to generate quick wins and support that activity with comprehensive SEO. Winning more leads from your PPC strategy . Additionally, 99 percent of marketers claim they will continue to use video marketing in their approaches and 88 percent plan to increase ad spend on such campaigns in the future.

Research 52

Research Sales Win Competitor Analysis 52

Alpha Sense BI

JUNE 6, 2024

A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy.

Competitor Analysis 40

Competitor Analysis Analysis Battlecard SWOT 40

Similarweb

DECEMBER 16, 2020

Whether you are a newbie at digital marketing or a veteran, marketing intelligence lingo may not always be at the tip of your tongue. We created this dictionary to help you keep track of all the terms every digital marketer needs to know. . It would either be followed by or hyperlinked to a sign-up form. Direct Traffic.

Marketing 98

Marketing Marketing KPI Algorithm 98

Alpha Sense BI

FEBRUARY 23, 2023

That’s why it’s imperative for investors to rely on a market intelligence tool that provides a full 360 degree view on any ESG-related topic, from the perspectives of companies, journalists, analysts, and experts. Here are the five key steps to creating a winning ESG investing strategy, and how AlphaSense can help.

Due Diligence 104

Due Diligence Banking Innovation Market Intelligence 104

Netbasequid

MAY 26, 2022

60% of consumers are more likely to consider or contact a business that has an image show up in local search results – so, locating top trending and consumer approved images could be critical to winning attention. There are many ways that image recognition online tools can advance your consumer and market intelligence efforts.

Analysis 98

Analysis Travel Benchmarking Competitive 98

Engage3

JANUARY 18, 2022

The premier global provider of market intelligence, IDC, announced Engage3’s position as a “Leader” in its recently published IDC Marketscape: Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment. Engage3 is one of only two vendors to be featured by both IDC and Retail Today.

Retail 52

Retail Management Competitive Intelligence Competitive Landscape 52

Netbasequid

MARCH 20, 2023

Social media monitoring helps you understand what is and what isn’t working for your competitors-this way you can copy their winning moves, and likewise, avoid their pitfalls. So, for those consumers who would like fewer ads, this top competitor of YouTube is a win. GUARDING YOUR REPUTATION: Avoiding a brand crisis is critical.

Analysis 52

Analysis Management Win Competitive 52