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SCIP and Klue teamed up to ask hundreds of key stakeholders for Competitive Intelligence what they need from CI.? CI producing relevant intelligence products that stakeholders can? COMPETITIVE STRATEGY & INTELLIGENCE JOBS. New Opportunities on SCIP's Career Center? Director, Competitive Intelligence.
A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. Benchmarks help businesses set SMART marketing goals and predict their own performance.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligence research much easier for you.
There’s a Market-Based View (MBV) economic theory that sees market conditions as the primary strength for competitive businesses. As marketers, we know that having marketintelligence – e.g., about new businesses, patent applications, and developing partnerships – is crucial to maintaining a competitive edge.
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Grow Up for Growth Procurement is tremendously and intrinsically engaged with all the components of the organization, says Paul Santilli, CEO of Strategic Consortium of Intelligence Professionals (SCIP), former leader of Hewlett Packard Enterprises WWOEM Business Intelligence and Customer Insights organization.
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