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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

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Benchmarks without context are meaningless: The pitfalls of data without insight

CIO

This is a common scenario: A client reaches for benchmarks and metrics without fully grasping the larger context. But benchmarks, while useful in certain cases, are often misleading when taken out of context. Executives and boards want hard data, and benchmarks offer an easy way to provide seemingly objective metrics.

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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. Prior to joining IDC, Mona served as a market insights advisor for the IBM infrastructure team.

IT 467
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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

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Competition is stiff, but retailers know what it takes to compete

CIO

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),

Retail 243
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Is the open web dying, and is AI partially to blame?

CIO

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),

Algorithm 221
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Making AI real: It takes a CAIO

CIO

Our benchmark studies tell us there is a $60 to $80 million efficiency opportunity. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company.

IT 489