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Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. Mona Liddell is a researchmanager for IDCs CIO Executive Research team. Contact us today to learn more.
Despite these challenges, CIOs can navigate the complexities by focusing on three key areas: balancing the management of technical debt with future investments, building a strong business case for AI, and enhancing cyber resilience and security. This approach helps maintain a balance between managing debt and driving innovation.
However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Let's dive into the details of each approach: Primary sources and fieldwork: Direct observation and interaction Primaryresearch, or fieldwork, is the most direct way to gather competitor pricing intelligence.
May-Yee Ng CI General Manager Chevron. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. May-Yee Ng is a 16-year executive at Chevron, currently serving as the American multinational energy corporation ’s general manager of competitive intelligence. Here are the profiles of some of them.
Because of the wide range of formats, surveys are very versatile and easy to manage, as long as you have a good mailing list or connect with a service that has one. That being said ,if you have someone who is fantastic at making people feel at home and pulling information from a consumer, then it can be a very helpful type of market research!
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
However, today’s business world still lacks a way to present market-based research results in an efficient manner – the static, antiquated nature of PowerPoint makes it a bad choice in the matter, yet it is still widely used to present results. Primary KPIs : a) Net Promoter Score (NPS).
Having sufficient data available in your arsenal allows you to define industry standards, benchmarks, trends, movements, and performance. This leads to a faster, more intelligent primaryresearch and solid competitive strategy. To choose a suitable benchmark, you need a deep understanding of your industry or market segment.
You can use Latana to segment audiences, analyze competitors, or create industry benchmarks. Location: Berlin (Germany) Pricing: Available on request Best for: Audience segmentation Competitor analysis Brand performance research Industry benchmarking 5.
Similarly, financial managers must be wary of how companies in their portfolios report on ESG topics and conduct due diligence on potential opportunities by researching the company’s DEI practices before making investments. Everything you need to begin benchmarking is indexed and searchable within one platform.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
C+R Research Brand voice researchers 171 – Agile research – Communities and panels – Global research – Strategy workshops Available on request 3. Fieldwork Fieldwork is a leading market research company that offers qualitative project management services to clients around the world.
A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy.
Specifically, 15% of organizations say they do not possess the necessary expertise to implement and manage GenAI technologies effectively, including technical skills and an understanding of how to integrate these technologies into existing processes. Mona Liddell is a researchmanager for IDCs CIO Executive Research team.
For CIOs tasked with managing IT budgets while driving technological innovation, balancing these costs against the benefits of GenAI is essential. In this article, we will explore the cost-related barriers to GenAI adoption, including high implementation expenses, ineffective cost management, and infrastructure demands.
Clients background The client for this price benchmarking project was a global Top 3 hardware OEM. Click here to download a free preview of a TBR Tailored Services custom competitive pricing engagement, showcasing a rate card assessment and managed services pricing outputs.
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