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Competitive Intelligence: Hype or Necessity?

mention

Primary sources Interviews — Reach out to former and current employees of your top competitors to learn about their products, services, culture, operations, and plans. One of the best ways to proceed is with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Here are the tools we recommend.

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What Brands Learn from a Social Media Audit

Netbasequid

Social Share of Voice How are you doing when benchmarked against your competitors? Everything can be improved; use what you’ve learned and apply it to your strategy. The post What Brands Learn from a Social Media Audit appeared first on NetBase Quid. It shows how relevant your brand is within your industry.

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How To Do Competitor Analysis

Aqute Intelligence

Industry reports and market research: Utilize industry reports and market research studies to gain insights into market trends, competitor performance, and industry benchmarks. Methodology: Choose a methodology that suits your needs, such as a matrix, comparison chart, or SWOT analysis (excluding SWOT as per your instructions).

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10 Steps to Creating a Marketing Strategy

Netbasequid

You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. For instance, the internet is a great opportunity for marketing in the 21 st century, but in your SWOT analysis this doesn’t get many points because it is accessible to virtually anyone on the market. Perform industry benchmarking.

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How Competitive Analysis Will Benefit Your Company

Owler

Learn How to Best Deploy Your Resources as a Company: In-depth market research pinpoints differentiators between you and your competitors' business strategies. Perform a Competitor SWOT Analysis SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” SWOTs are a simple but powerful tool. Learn more

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Contify Enhances Market and Competitive Intelligence Offering for Enterprises; Launches Fully Customisable Portals for Teams

Contify

Each portal can be configured to surface intelligence for a specific use case such as competitor company profiles and SWOT analysis reports for strategy teams, battle cards for marketing and sales, product benchmarking reports for engineering and product teams, and more. About Contify.

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Exploring the “S” in ESG Investing with Expert Insights

Alpha Sense BI

Everything you need to begin benchmarking is indexed and searchable within one platform. Investment teams can also glean instant insights and SWOT analysis from any expert transcript or document in the platform with our generative AI (genAI) technology, Smart Summaries. On the AlphaSense platform alone, there are over 2.1