This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Certifications measure your knowledge and skills against industry- and vendor-specific benchmarks to prove to employers you have the right skillset. Each tests capabilities and knowledge ranging from project management and data management processes to business intelligence and IT compliance.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
You’re doing your own marketresearch. Launch your next product with a data-driven strategy Attest’s marketresearch platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right? Strapped for time?
For example, marketresearch data can help female-led startups identify untapped niches, while performance analytics can optimize operational efficiency. Armed with this knowledge, women are not only stepping into boardrooms but also reshaping them to value transparency and inclusivity.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. But slow manual marketresearch processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Including the following strategies in to your marketresearch will considerably sharpen your competitive edge.
Online databases — Online databases provide information about your competitors and can include items like their financials, what’s been written about them in news articles, and marketresearch about them. Benchmarking your position compared to leaders in your industry can be beneficial to your competitive intelligence analysis.
In today’s fast-paced market, companies need their consumer and marketresearch analysts to quickly conquer learning curves, as lost time equals lost opportunities and revenue. They want to fill a knowledge gap, or maybe they want to learn something new. Having an organized approach to learning is essential.
The market segments that have been with you the longest may be growing in price sensitivity; you may need to switch to a more buy-ready market segment in order to maintain your cash flows. If so, careful marketresearch will be necessary. Get Industry Benchmark Data. Strong Research Skills. What Is Sales?
Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. These marketresearch agencies use quantitative and qualitative research methods to help you assess the competition, buyers’ pain points, and motivations. Company Location No. Company Location No.
The market segments that have been with you the longest may be growing in price sensitivity, which may prompt a switch to a more buy-ready market segment. If so, careful marketresearch will be necessary. As a result, your BDR should have a high degree of contextual knowledge of the market you’re targeting.
Public sources: Explore competitors' websites, annual reports, press releases, and social media channels to gather publicly available information about their operations, announcements, and marketing efforts. These reports often provide valuable data on market share, growth rates, and competitive positioning.
From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. The platform stands out for its ability to address complex questions about market trends and customer preferences.
With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitive landscaping, trend analysis, customer insights, or anything in between. But most CI programs leave people drowning in data and starving for insight. From Insights to Beyond.
In the role, Ristvedt, who has experience in the renewables development, regulated utility and deregulated market spaces, is responsible for overseeing benchmarking and enterprise performance activities. Before joining Duke Energy in 2014, Smith was a senior analyst at SKIM , a marketresearch company in Georgia.
The goal of this pre-planning is to arm yourself with detailed knowledge for an effective media plan: ultimately your research should help you create a plan that answers a marketing problem and considers marketing objectives, media objectives, and media strategies. Conduct MarketResearch.
They allow you to deepen your knowledge of companies, industries, and macroeconomic trends from the perspective of companies, thought leaders, journalists, analysts, investors, and experts. . Establish the trends, topics, or benchmarks that you’d like to monitor across your competitive peer set. Competitor Watchlist .
The information found within is both differentiated from other content sources and proves highly valuable as part of any marketresearch workflow, whether that be M&A monitoring, market landscaping, competitive intelligence, or benchmarking. Examples of forecasting data include: Market Dynamics (e.g.
This channel is a must-watch for anyone interested in stepping up their marketing game. 2. Duct Tape Marketing. Duct Tape Marketing is a small business marketing agency made up of knowledgeablemarketing experts. Featured Video: Landing Pages That Convert- 10 Optimization Hacks.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
Netbase Quid provides the essentials of marketing analytics tools, such as: Competitor analysis. Benchmarking. There’s no place for complacency in marketing. There are also live benchmarks which provide stats and facts on intel specific to your industry. Sentiment monitoring. Engagement, volume, follower count and reach.
His LinkedIn profile states that he is also knowledgeable in the fields of telecommunications and mergers and acquisitions due diligence. While working as senior strategy manager for almost two years, Fliegel was responsible for leading market assessments, strategic planning, as well as industry and competitor benchmarking.
Market Intelligence Marketresearch deals specifically with your company, marketing strategy, and product line. Market intelligence is information about the market itself, not your specific positioning. It helps you understand the big picture beyond your company, detecting patterns and trends in the market.
Gaining Expert Perspectives on ESG Issues Subject matter experts possess extensive expertise within their respective fields or industries and can provide deeper knowledge and critical insights on niche topics. who can enhance marketresearch with new perspectives and soft, qualitative data.
In today’s world of information overload, enterprise search helps organizations discover, organize, and manage their own knowledge. Below, we will cover the top use cases for enterprise search, from knowledge management to customer support and supply chain management, as well as some of its advantages and limitations.
Each year brings changes in the market, offering both opportunities and warning of imminent threats to brands. And each year, brands sink or swim depending on how they leverage their consumer and marketknowledge. This means you can’t afford to only mind your business and charge forward with your head down like a bull.
This guide will equip you with the knowledge and tools to dissect your rivals' strategies and then leverage those insights to supercharge your own campaigns. MarketResearch Don't limit yourself to direct keyword competitors. Look at businesses offering similar products or services in your target market.
This guide will equip you with the knowledge and tools to dissect your rivals' strategies and then leverage those insights to supercharge your own campaigns. MarketResearch Don't limit yourself to direct keyword competitors. Look at businesses offering similar products or services in your target market.
Performance reports provide the necessary knowledge for managers and employees to understand how their efforts are developing. Informed decision-making : The success of any strategy, product, or service lies greatly in the power of knowledge. There is no need to jump from one document to another or drown in infinite spreadsheets.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. Contify comes with a variety of features that include: news tracking, market intelligence, competitor tracking, and customer insights.
When you’re creating or developing a business analytics report, you should consider which trends you are looking to uncover or benchmark and choose your KPIs accordingly. Marketresearch: How do we increase our brand awareness? . click to enlarge**.
These graphics can prove valuable in many business scenarios and industries, with their most common use cases being HR analytics to compare employee performance based on specific attributes or marketresearch to compare different brands or products and how they are perceived by the public, among others.
In a business context clustering is used for audience segmentation to create targeted experiences, and in marketresearch, it is often used to identify age groups, geographical information, earnings, among others. 1) Informed decision-making: A decision is only as good as the knowledge that formed it. Let’s take a look!
The purpose of a buyer persona is to help you better understand your target audience and tailor your digital marketing strategy to their specific needs. You need to conduct marketresearch to get in-depth knowledge about your audiences’ behavior and preferences. For the user personas, define: .
Enterprise search helps organizations discover, organize, and manage their own knowledge. This includes internal proprietary knowledge, as well as any external sources the firm may have access to. This ensures that users can quickly pinpoint the information they need from the vast pool of organizational knowledge.
Best For: AlphaSense is best suited for corporations, investment firms, financial services firms, or consulting companies conducting comprehensive marketresearch and competitor monitoring. It is consistently ranked as an industry leader by TrustRadius and G2 and was also recognized by Forbes as a Top 50 AI Company in 2023.
This can help financial professionals make informed investment decisions and identify potential opportunities in the market. MarketResearch : GenAI can also be a valuable tool for conducting marketresearch , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and conduct competitor analysis.
You can spot those market shares early on by using predictive analytics – market analysis research is your best friend here! With a combination of historical data, machine learning, and statistical algorithms this marketresearch method can predict future market trends and consumer behavior.
The 10-year Treasury, the primary benchmark for fixed and indexed annuity pricing, today stands at a mere 0.763%. Let me drop some knowledge right here. Ever notice how when the market gets volatile, sales of fixed and indexed annuities increase? Click HERE to read the original story via NAILBA. Tough just got tougher .
Provide Website Performance – Benchmark Data 6. Moreover, talk about the target market, customer persona, marketresearch, and insights. Provide Website Performance – Benchmark Data Use webmaster tools like Ahrefs or SEMrush to check the performance of the prospect’s current website. Talk About Your Agency 2.
They may be muscular not because of their knowledge, but actually in spite of it. If you did enough marketresearch , and you had a large enough sample size, you should be able to predict with a great deal of accuracy which new products would be likely to succeed. Instead, they may simply have good genetics.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content