Remove Benchmarking Remove Intelligence Remove SWOT
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Using FactSet for Competitor Analysis | Cipher

Cipher

Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes. This process has numerous outcomes, from identifying an indirect competitor versus a direct competitor and tying their activity to the all-important competitive benchmarking.

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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. After you read this article, you’ll understand the numerous types of competitive intelligence, how and where to gather data for this purpose, and the tools you need for success.

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Four Steps in Conducting Social Media Competitive Analysis

ArchIntel

In a new blog post on the Hootsuite website , the authors said that social media competitive analysis provides various insights such as performance benchmarks, understanding potential customer pain points and ideas on how to differentiate one’s brand. The first step is to determine a company’s competitors.

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Competitor Analysis Templates

Aqute Intelligence

The tables, charts and other such forms of presenting data will vary across companies, by competitor and by focus of research e.g. product comparisons, sales benchmarking and so on. Many are of the basic SWOT variety, which are perhaps more suited to academic study than to actionable research in real life businesses.

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How To Do Competitor Analysis

Aqute Intelligence

Step 2: Gather intelligence Collect comprehensive data on your identified competitors. You can also leverage competitive intelligence services. Industry reports and market research: Utilize industry reports and market research studies to gain insights into market trends, competitor performance, and industry benchmarks.

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10 Steps to Creating a Marketing Strategy

Netbasequid

You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. For instance, the internet is a great opportunity for marketing in the 21 st century, but in your SWOT analysis this doesn’t get many points because it is accessible to virtually anyone on the market. Perform industry benchmarking.

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Contify Enhances Market and Competitive Intelligence Offering for Enterprises; Launches Fully Customisable Portals for Teams

Contify

Contify, the AI-enabled market and competitive intelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals. About Contify.