Remove Benchmarking Remove Intelligence Remove Primary Research
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.

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Solving the tech debt problem while staying competitive and secure

CIO

Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). Contact us today to learn more.

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How to Use AlphaSense for ESG Benchmarking

Alpha Sense BI

However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.

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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Companies must rely on their competitive intelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. Executive Profile: Blaker Reuter, Market Intelligence and Strategic Planning Manager at GE Capital. Here are the profiles of some of them.

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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

Knowing how to get competitor pricing is essential for the competitive intelligence of any business. This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

This type of market research not only adds more depth, but also provides data that’s more easily measured. It can provide historical data as well, making benchmarking much simpler. Your market research tools should offer all of the above. When conducting primary research, it’s a good idea to break down the buyer persona.

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7 Strategies for Conducting Online Market Research

Netbasequid

Plus, you can use their data to benchmark against your own efforts. To add to the above, you’ll need both primary and secondary research. Instead, think of your secondary research as informing you for your primary research. And the best part is primary research results are conclusive.