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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking? Let’s start with the basics.

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When is data too clean to be useful for enterprise AI?

CIO

You can’t treat data cleaning as a one-size-fits-all way to get data that’ll be suitable for every purpose, and the traditional ‘single version of the truth’ that’s been a goal of business intelligence is effectively a biased data set. Even on the same task at the same company for the same clients, the benchmark can become outdated with time.”

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Benchmarks without context are meaningless: The pitfalls of data without insight

CIO

This is a common scenario: A client reaches for benchmarks and metrics without fully grasping the larger context. But benchmarks, while useful in certain cases, are often misleading when taken out of context. Executives and boards want hard data, and benchmarks offer an easy way to provide seemingly objective metrics.

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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. This practice provides support to boards, business leaders, and technology executives in their efforts to architect, benchmark, and optimize their organization’s information technology.

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2020 Database Strategies and Contact Acquisition Survey Report

Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. Database benchmarks for education and resource prioritization. New tactics to acquire data to reach marketing goals.

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Salesforce debuts gen AI benchmark for CRM

CIO

Salesforce today announced a first-of-its-kind gen AI benchmark for CRM, which aims to help businesses make more informed decisions when choosing large language models (LLMs) for use with business applications. Enter the new gen AI benchmark. He adds that this is only the first iteration of the benchmark.

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What is business intelligence? Transforming data into business insights

CIO

Business intelligence definition Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions. BI tools could automatically generate sales and delivery reports from CRM data.