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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Besides data on user interactions with your product, you need product metrics and information from separate sources like your CRM to get a complete picture.
The tables, charts and other such forms of presenting data will vary across companies, by competitor and by focus of research e.g. product comparisons, sales benchmarking and so on. Many are of the basic SWOT variety, which are perhaps more suited to academic study than to actionable research in real life businesses.
Knowing these details allows businesses to make informed decisions and develop effective strategies for long-term success. Besides, by identifying competitors, businesses can benchmark their performance against others in the industry. This information can be used to tailor marketing campaigns that resonate with the target audience.
Informing strategic decisions: Competitor analysis tools provide valuable data that can inform your business decisions. Whether it is launching a new product, entering a new market, or adjusting pricing strategies, understanding your competitors' actions helps you make more informed and effective decisions.
Based on their functions, you need tools for researching your target, monitoring the market, creating promotional messages and hosting information. You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. In Step 10, we talk about industry benchmarking. Understand your target audience.
There are many sources for good ideas starting with personal struggles, anecdotal information, access to relevant data, and concerted efforts in research and development. The SWOT analysis is a great way to screen ideas by comparing them to the market and to each other. Concept development.
You can gain vital information from a critical analysis of your target market. How to Conduct a Competitor Analysis A comprehensive competitive analysis supports company goals by providing valuable information to help you hone in on your target market. SWOTs are a simple but powerful tool. In what areas do they stand out?
Each portal can be configured to surface intelligence for a specific use case such as competitor company profiles and SWOT analysis reports for strategy teams, battle cards for marketing and sales, product benchmarking reports for engineering and product teams, and more.
Corporate strategy and development efforts steady a company’s aim to hit a variety of targets, and to inform on potential mergers and acquisitions. Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. They are: 1. Intelligence Gathering.
Social Share of Voice How are you doing when benchmarked against your competitors? Gather information on your target audience’s demographics and engagement, then post it on each social channel you utilize. And since emotion plays an important role in purchase decisions, a sentiment analysis is vital to your brand’s heartbeat.
The Evolution of ESG Investing In today’s investment landscape, ESG factors are no longer niche criteria but essential to informed decision-making. Today, this typically entails manually parsing through disparate sources to locate information on a company’s ESG reporting—a process that wastes time and money.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. This framework not only provides valuable insights for informed decision-making but also uncovers hidden opportunities and potential threats.
The process involves gathering a wide range of information on your competitors. You can use this information to calculate a company’s market share. You’ll also be able to find out other valuable information about a competitor by searching trade publications and other online sources. What is competitive analysis?
The process involves gathering a wide range of information on your competitors. You can use this information to calculate a company’s market share. You’ll also be able to find out other valuable information about a competitor by searching trade publications and other online sources. What is competitive analysis?
When competitive intelligence tools are used effectively, teams see about a 70% reduction in time spent searching for information. As AI is collecting information that could be beneficial, it is also sorting and filtering through the data to exclude all the noise and unnecessary data that could consume too much of your time.
Meanwhile, companies that lack established internal AI policies are scrambling to figure out how to leverage this transformative tech while ensuring it provides accurate information, enhances their specific workflows, and doesn’t produce misleading data that will require verification.
Ultimately, companies and financial professionals track DEI information all year round, whether for ESG or Pride, because it speaks to the larger themes that companies grapple with when conducting their business in an evolving social climate. Everything you need to begin benchmarking is indexed and searchable within one platform.
To keep up with the speed of the shifting market, asset managers rely on consolidated market intelligence to power 360 degree insights on how their portfolio is performing, in order to inform better investment decisions and pivot strategically.
Earnings Analysis : Training models on historical earnings reports enables genAI algorithms to produce insights and predictions about future earnings to help drive informed investment decisions and identify potential opportunities. Passive strategies, on the other hand, track, mirror, and replicate a particular index.
With a wealth of information at their fingertips, portfolio managers can eliminate blindspots and make investment decisions with conviction. More than ever, investment teams need the right information and resources to research and validate a potential investment or deal and remove any potential blind spots in the process.
Active strategies are managed by an investment team of portfolio managers and analysts that carry out research, buy/sell decisions, and due diligence functions with the goal of outperforming a benchmarked index. Passive strategies, on the other hand, track, mirror, and replicate a particular index.
This ensures that users can quickly pinpoint the information they need from the vast pool of organizational knowledge. Employees create and consume a multitude of documents, reports, and other information daily. For buy-side analysts, there is no such thing as too much information.
It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences. For tech companies wanting to stay competitive in the current economic climate, market research is imperative.
In today’s world of information overload, enterprise search helps organizations discover, organize, and manage their own knowledge. It allows users to search for and retrieve relevant information quickly, promoting collaboration and reducing duplication of efforts.
To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool. Yet even with the vast amounts of data available to companies today, it can feel more challenging than ever to organize and analyze it meaningfully.
With this information, IT can craft an IT strategy that gives the company an edge over its competitors. This practice provides support to boards, business leaders, and technology executives in their efforts to architect, benchmark, and optimize their organization’s information technology. Contact us today to learn more.
Perform a SWOT analysis. Set benchmarks to gauge brand exposure. Understanding how previous messaging was received in similar circumstances is helpful here, as is monitoring current sentiment before, during and after this incident response – to inform future crises. More on that below. Democratize social listening.
Every quarter, public companies publish filings primed for benchmarking, forecasting, and evaluating potential acquisitions. Meanwhile, earnings calls and shareholder meetings inform investors about company performance, corporate strategy, and future growth trajectories. The bottom line: there’s endless information to consume.
By applying analytical frameworks such as SWOT analysis, scenario planning, and competitive benchmarking, organizations can extract patterns, identify risks, and uncover opportunities. Integrated across departments: Ensuring Intelligence informs all aspects of an organization, from marketing to supply chain management.
Thats why leading companies and firms are looking for competitive intelligence tools that give them access to premium, proprietary content sources that go beyond the publicly available, consumer-grade information that everyone else is monitoring. These reports frequently help companies attract and retain customers and investors.
Thats why leading companies and firms are looking for competitive intelligence tools that give them access to premium, proprietary content sources that go beyond the publicly available, consumer-grade information that everyone else is monitoring. These reports frequently help companies attract and retain customers and investors.
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