Remove Benchmarking Remove Information Remove Primary Research
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. Mona Liddell is a research manager for IDCs CIO Executive Research team. Contact us today to learn more.

IT 467
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Solving the tech debt problem while staying competitive and secure

CIO

Hackers got into Target’s network through third-party vendors, compromising credit and debit card information for about 40 million customers. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). After a data breach in 2013 , Target made substantial investments in cybersecurity. Contact us today to learn more.

Security 370
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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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How to Use AlphaSense for ESG Benchmarking

Alpha Sense BI

However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking. Want to find out Airbus’s goals?

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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

And there are many different sources from which to pull this information. Types of Market Research. Market research is vast, and it can be overwhelming to know where to pull data from and what details to include in a report. It can provide historical data as well, making benchmarking much simpler. We’ll explore those now.

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7 Strategies for Conducting Online Market Research

Netbasequid

Plus, you can use their data to benchmark against your own efforts. To add to the above, you’ll need both primary and secondary research. Instead, think of your secondary research as informing you for your primary research. So, your research will only be as good as your questions.