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Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. Mona Liddell is a research manager for IDCs CIO Executive Research team. Contact us today to learn more.
Hackers got into Target’s network through third-party vendors, compromising credit and debit card information for about 40 million customers. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). After a data breach in 2013 , Target made substantial investments in cybersecurity. Contact us today to learn more.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking. Want to find out Airbus’s goals?
It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
And there are many different sources from which to pull this information. Types of Market Research. Market research is vast, and it can be overwhelming to know where to pull data from and what details to include in a report. It can provide historical data as well, making benchmarking much simpler. We’ll explore those now.
Plus, you can use their data to benchmark against your own efforts. To add to the above, you’ll need both primary and secondary research. Instead, think of your secondary research as informing you for your primaryresearch. So, your research will only be as good as your questions.
And it can be particularly meaningful when you start with an informed understanding based on your social media listening and other information-gathering. That being said ,if you have someone who is fantastic at making people feel at home and pulling information from a consumer, then it can be a very helpful type of market research!
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. She has been the competitive performance manager of the firm since September 2019.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. Market analysis is an extension of market research.
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. In addition to the sheer volume of informationresearchers had to wade through, regulatory sites are notoriously difficult to navigate.
How To Present Your Results: 3 Market Research Example Dashboards. When it comes to sharing the most important information, research dashboards are invaluable. These 3 market research reports examples are different but equally essential and cover key elements required for market survey report success. click to enlarge**.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligence research much easier for you. What is Competitive Intelligence?
Ultimately, companies and financial professionals track DEI information all year round, whether for ESG or Pride, because it speaks to the larger themes that companies grapple with when conducting their business in an evolving social climate. Everything you need to begin benchmarking is indexed and searchable within one platform.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Check out these 16 market research solutions and companies that can help you make smarter, data-driven decisions for your business. of employees Key use cases Pricing information (if available) 1. With their primaryresearch services, you can develop a go-to-market strategy, validate new product ideas, or design channel strategies.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. This framework not only provides valuable insights for informed decision-making but also uncovers hidden opportunities and potential threats.
Consequently, employees received personalized career development opportunities, and leaders could make informed decisions regarding strategic workforce planning. Mona Liddell is a research manager for IDCs CIO Executive Research team. Contact us today to learn more.
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