mention

FEBRUARY 19, 2021

Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).

Marketing 290

Marketing Marketing Benchmarking Market Research 290

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. These services are becoming essential for companies seeking informed decision-making and a strategic edge. Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

mention

JUNE 14, 2024

A typical competitor monitoring process includes checking a brand’s marketing strategy, product launches (and updates), sales tactics, customer satisfaction, and more. Level up sales and marketing Monitoring your competition will give you a clear picture of how they sell to the audience and which marketing channel they use.

Competitor Analysis 157

Competitor Analysis Benchmarking Analysis Competitive 157

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Benchmarking 246

Benchmarking Sales Gaming Win 246

TBR

APRIL 16, 2024

PC vendors are embracing the AI PC in hopes that this new offering will propel a vigorous recovery from the recent post-pandemic slump in PC sales. TBR Senior Analyst Ben Carbonneau discusses trend expectations for the Devices industry in 2024 and how TBR’s research will address market activity in the coming year.

Benchmarking 130

Benchmarking Advantage Advantage Sales 130

CIO

MAY 24, 2023

Another important project currently underway at the DOC is the collection and analysis of data to inform supply-chain policy. If the data is correctly curated and formatted, it can be used by data analytics and, in particular, AI to make recommendations that help an organization make decisions ahead of the market.

Value Chain 740

Value Chain Commerce Benchmarking Analysis 740

CIO

JUNE 28, 2023

Belcorp operates under a direct sales model in 14 countries. As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs. “The

Data Mining 657

Data Mining Value Chain Innovation Algorithm 657

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Zoominfo

APRIL 20, 2021

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. The regulations must be followed by all sites that attract European visitors and puts limits on what organizations can do with personal data. .

Benchmarking 130

Benchmarking Profiling Globalization Security 130

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Marketing 218

Marketing Marketing Sales Benchmarking 218

CIO

APRIL 30, 2023

And being conscious of the future, our entire footprint this year onwards at AO 2023 was and will continue to be carbon neutral”, says Navin Rammohan, Vice President, Segment Head Marketing, Sponsorships and Events at Infosys. Onsite, Infosys itself harnessed virtual reality in its fan zone activation.

Sports 617

Sports Innovation Gaming Matrix 617

Weidert Group

NOVEMBER 10, 2022

High-performance website and marketing campaigns serve as pillars to nearly every lead-generating inbound marketing program. It helps to have an idea about how your own program’s performance compares with key competitors’ marketing and lead generation. So how can you tell whether your assets are performing? Let’s go.

Benchmarking 52

Benchmarking Sales Marketing Marketing 52

Zoominfo

MAY 3, 2024

One of the most urgent challenges facing businesses today is objectively evaluating their true go-to-market (GTM) capabilities. Are frontline sales and marketing teams working together, or against one another? How reliable is the data? How lean is the tech stack?

Matrix 130

Matrix Win Benchmarking Knowledge 130

Smart Data Collective

JULY 9, 2023

It is a crucial metric that provides priceless information about your website’s ability to transform visitors into paying customers. Analyzing these metrics will shed light on any barriers, which helps you reach your sales goals. You can find comprehensive E-commerce conversion rate benchmarks here.

Commerce 187

Commerce Benchmarking Predictive Analytics Algorithm 187

Netbasequid

MARCH 23, 2021

Benchmarking tactics to quickly measure success. This could be an excellent place to market your item to help make these sweet treats, or perhaps you have a keto-friendly muffin idea brewing: And this is different from what we observed on Forums. Whatever the goal, having clear benchmarking goals for your brand is a must.

Information 98

Information Benchmarking Gaming Travel 98

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Management 234

Management Marketing Marketing Benchmarking 234

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Marketing 147

Marketing Marketing Sales Finance 147

CXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The benefits of TikTok for ecommerce brands don’t start and end with a sale. TikTok now accounts for 90% of the brand’s sales, helping it grow from small business to six-figure company with over 182k followers.

Sales 95

Sales Entertainment Marketing Marketing 95

Zoominfo

MAY 10, 2018

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Less than 1% of cold calls result in a sale. of the time.

Sales 236

Sales Research Benchmarking Sales Enablement 236

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Win 225

Alpha Sense BI

MARCH 10, 2023

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

Primary Intelligence

SEPTEMBER 25, 2019

Sales training is meant to help salespeople improve their effectiveness and close more deals. The goal is to help sales gain the techniques that make the most impact on winning business. In 2005, CSO Insights determined that 41% of sales reps missed their quota. Sales training on understanding buyer needs.

Sales 80

Sales Win Benchmarking Intelligence 80

Aqute Intelligence

JULY 5, 2023

Believe it or not, the key to achieving this lies partially in understanding their hiring patterns and requirements – but how can you access such information? Indeed is a valuable source of information when undertaking competitive analysis for product teams , too.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Analysis Competitive 130

mention

NOVEMBER 24, 2023

You may audit various departments, including marketing, sales, and customer service. Your marketing team can use newly discovered customer insights to develop stronger, more successful marketing campaigns. Use this information to create a visual illustration. This is a practice called “mystery-shopping”.

Benchmarking 167

Benchmarking Competitive Landscape Human Resources Retail 167

Zoominfo

JANUARY 30, 2024

Established in 2012, Snowflake has rapidly emerged as a leader in the cloud data platform market with Snowflake Data Cloud, and is a major player in business intelligence. At the core of Snowflake’s strategy is a focus on leveraging data to refine targeting in sales and marketing, setting new standards in data-driven decision-making.

Benchmarking 130

Benchmarking Sales Business Intelligence Innovation 130

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Today, we do the same for sales reps. So, if you’re in need of some new sales motivation , keep reading. Now, on to the ultimate guide to the YouTube channels producing the best sales content today!

Sales 187

Sales Win Gaming Research 187

Datapine Blog

APRIL 12, 2023

Table of Contents 1) What Are Incremental Sales? A loyal, high-value repeat customer is worth more than a cheap sale, and by implementing the right strategy, setting the right goals, and working with the right KPIs, you will achieve the results you desire. What Are Incremental Sales? Keep reading to find out!

Sales 70

Sales KPI Analysis Retail 70

SpyFu

APRIL 5, 2024

The right software can make competitor analysis more informed, accurate, and efficient. Similarweb: Get Actionable Market Research Similarweb provides a huge network of accessible market data segmented by use case. Understanding what your competitors are up to is critical for making smart strategic decisions.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Netbasequid

AUGUST 5, 2021

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 This type of market research is like playing spy.

Market Research 105

Market Research Marketing Research Research Marketing 105

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360.

Marketing 220

Marketing Marketing Travel Education 220

Smart Data Collective

JUNE 16, 2022

Process Upgrade: Ensure following industry standards and benchmarking the process against the Business Analysis Body of Knowledge (BABOK) and modernize them. Since there’s vast information at disposal, business analysis has a crucial role for CIOs. Tools Updating: A business analyst is as good as his/her tools. Conclusion.

Business 308

Business Predictive Analytics Analysis Education 308

Aqute Intelligence

APRIL 4, 2023

At each stage of your project, you’ll be taking the time to identify competitors, research strengths and weaknesses, find solid data and benchmark against your own business. What is the competitor’s sales pitch? Knowing your competitor’s sales pitch means you can tell your customer why you’re the better option.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Sales 246

Sales Benchmarking Profiling Marketing 246

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. Knowing these details allows businesses to make informed decisions and develop effective strategies for long-term success. By analyzing your competitors, you can identify opportunities in the market that they may have overlooked.

Analysis 157

Analysis Competitive SWOT IT 157

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Management 100

Management Marketing Marketing Benchmarking 100