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Solving the tech debt problem while staying competitive and secure

CIO

Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). Contact us today to learn more.

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How to Use AlphaSense for ESG Benchmarking

Alpha Sense BI

However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.

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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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Rainbow or Rainbust? Experts Address Rainbow Washing in Corporate Messaging

Alpha Sense BI

The former senior director of global marketing at Molson Coors emphasizes the need for intentionality in brand campaigns and the importance of testing when running campaigns targeted at specific demographics. Everything you need to begin benchmarking is indexed and searchable within one platform. I think brands need to be intentional.

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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. Weber then spent nine years as global competitive intelligence lead. industrial automation business unit.

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The Evolution of Pharma Market Research

Alpha Sense BI

COVID-19 highlighted the importance of having a solid understanding of global supply chains, remote working trends, sales and marketing constraints, the effectiveness of personal protective equipment, and the impact of social distancing on consumer behavior, and much more.

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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

Location: Arlington (TX) Pricing: Not available Best for: Simulation Ethnography Product testing Concept testing Global research Sales forecasting Economic analysis Advanced analytics Shopping research Operations research Marketing optimization Full-service market research 3.