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Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). Contact us today to learn more.
However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. Weber then spent nine years as global competitive intelligence lead. industrial automation business unit.
The key drivers of market research are speed, cost and quality – with accuracy being highlighted here as it eliminates unnecessary spending. Global revenue of the market research industry exceeded 73.4 Having the right types of market research can be a deal-maker, or breaker. PrimaryResearch. billion U.S.
COVID-19 highlighted the importance of having a solid understanding of global supply chains, remote working trends, sales and marketing constraints, the effectiveness of personal protective equipment, and the impact of social distancing on consumer behavior, and much more.
Best for: Easy access to powerful, cost-effective primaryresearch. Stream is the market’s leading library of proprietary expert interview transcripts that allows professionals to get smart on new markets, competitors, and geographies instantly, as well as easily integrate primaryresearch into their workflow.
Looking at other satisfaction indicators like the quality, the pricing, and design, or the service they received is also a best practice: you want a global view of your performance when it comes to customer satisfaction metrics. Getting a broader view of the market lets you benchmark other companies you do not focus on.
The former senior director of global marketing at Molson Coors emphasizes the need for intentionality in brand campaigns and the importance of testing when running campaigns targeted at specific demographics. Everything you need to begin benchmarking is indexed and searchable within one platform. I think brands need to be intentional.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
C+R Research Brand voice researchers 171 – Agile research – Communities and panels – Globalresearch – Strategy workshops Available on request 3. Attest Attest is a leading consumer research platform that makes it easy to reliably survey target customers on a global scale.
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Clients background The client for this price benchmarking project was a global Top 3 hardware OEM. The company provides a diverse range of hardware and related services globally across industries such as healthcare, financial services, education and other key industries.
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