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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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10 master data management certifications that will pay off

CIO

Certifications measure your knowledge and skills against industry- and vendor-specific benchmarks to prove to employers you have the right skillset. Villanova says the certificate course is ideal for strategic decision-makers, project managers, business analysts, market researchers, or IT professionals.

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The Evolution of Pharma Market Research

Alpha Sense BI

By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Modern market intelligence platforms have provided the tools for organizations to perform deep, informative research in the blink of an eye—and with significantly better results.

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10 Types of Market Research To Power Your Marketing

Netbasequid

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 billion U.S. Observation.

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Competitor Benchmarking: What It Is & How It Works

Netbasequid

We are going to detail some of these opportunities, as well as what competitor benchmarking is, how it’s used, as well as some best practices. As of 2020, the global business intelligence adoption rate was 26%. As of 2020, the global business intelligence adoption rate was 26%. What is Competitor Benchmarking?

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The Difference Between Consumer Insights & Market Research 

Netbasequid

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

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How To Present Your Market Research Results And Reports In An Efficient Way

Datapine Blog

there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Your Chance: Want to test a market research reporting software? Explore our 14 day free trial & benefit from market research reports! What Is A Market Research Report?