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Making AI real: It takes a CAIO

CIO

Gaining tangible value As CAIO, Wiedenbeck’s job is to extract tangible business value from the potentially game-changing technology, not to pursue AI for its own sake. Our benchmark studies tell us there is a $60 to $80 million efficiency opportunity. Our goal is to be cost-neutral and within a year, to become self-funded,” he says.

IT 489
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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 370
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5 key mistakes IT leaders make at board meetings

CIO

When presenting, you’ll need to win over board members by doing your homework, communicating in business language, and practicing the presentation. Even if a topic is not on the agenda, it’s fair game for a director to ask about it. Best practices for board meetings abound.

IT 508
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Introducing the GenAI models you haven’t heard of yet

CIO

In fact, according to Lucidworks’ global generative AI benchmark study released August 10, 96% of executives and managers involved in AI decision processes are actively prioritizing generative AI investments, and 93% of companies plan to increase their AI spend in the coming year. All we need to do is specialize them for our needs.”

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Plays are a game-changer for ABM because they can automate common redundancies within targeted campaigns. The Modern GTM index is a benchmarking tool that helps identify where companies are in their GTM efforts. An ABM strategy built on accurate data, real-time automation, and reliable technology is sure to win in the long run.

Sales 246
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A Roadmap to Set SMART Digital Marketing Goals

mention

This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. Without the right game plan in place, your strategies will fall through the cracks and end in disappointment. Attainable.

Marketing 331
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7 Proven Ways to Monitor Competitors Effectively

mention

Ever wonder how the world’s most successful businesses stay on top of their game for years? Since organic search is one of the most promising channels for various businesses, you want to benchmark your SEO growth against the competition. That’s a win-win! What’s the best way to start competitor monitoring?